Partnering with StepChange will help support struggling customers, but it raises questions around the harm BNPL can cause.
They’re using it to attract new customers and teach financial literacy. But it has side effects they need to know about.
Now they can stake certain crypto tokens—yet another offer from the heavily crypto-focused super app.
Criminals used messaging apps like Telegram to recruit people to steal and cash checks for a large payout.
Pinterest’s shopping strategy addresses many social commerce pain points: But sluggish user growth may hinder its ability to increase its share of the market.
Microsoft versus Google: Which AI-powered approach to search is best? The fate of the $150 billion search ad market could be soon transformed.
Generative AI’s future hinges on legal battles: With Getty Images and others suing AI companies for theft, advertisers would be wise to stay away from the tech.
The social audience remains massive: This year, for the first time, roughly two-thirds of the US population will use a social network at least monthly, per our estimates
More than two-thirds of US consumer credit card revenues came from consumers themselves in 2022, per our estimates. Interest made up the biggest chunk at about 56% of total revenues.
When done right, email marketing is one of the most effective ways marketers can interact with consumers. For a more successful email marketing program, marketers should take a look at their process from end to end and find ways to optimize. Here are some key steps.
This year’s Super Bowl ads will be defined by big stunts, from FanDuel’s live Gronk field goal attempt (we won’t be betting on this) to whatever M&M’s is doing with “Ma&Ya’s candy coated clam bites” (these we would bet on). Here are five charts on Super Bowl advertising.
Consumers are trading down to value-oriented QSR brands: That trend helped Yum Brands and Subway post strong gains in Q4, while higher-priced restaurants like Chipotle disappointed.
US-EU trade spat has consequences for tech: The EU might retaliate or file a complaint over the US’ green subsidy law. The governments’ failure to agree could exacerbate geopolitical tensions.
After a shaky 2022, CTV advertising is ramping up: A study shows consumers are more likely to engage with unique CTV ad formats that offer advertisers personalization.
Penske hopes its event-focused model can keep Vox alive: The media giant recently invested $100 million into Vox, which has seen repeated layoffs.
2023 has been a rocky year for retail, with layoffs, inflation, and a potential recession dominating headlines. Despite all that, footwear sales are doing quite well. “People wear shoes. That’s as simple as that,” said Romy Samuel, founder of digital sneaker marketplace Common Ace.
Industries ignore AI warning label: Voices of dissent over speedy generative AI deployment are getting louder but may be drowned out by promises of lucrative returns. Risks are mounting.