Could a celebrity exodus under Musk impact Twitter’s bottom line? The platform’s influential nature seems to matter to headliners and advertisers wary of changes to come.
Here’s the bad news: Over half (56%) of consumers say they’re more likely to buy from a brand with a loyalty program even though only 36% redeem their rewards more than once a month, according to a study by Salesforce.
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On today's episode, we discuss what will happen with Twitter in the short term, how advertisers are now looking at an Elon Musk-run Twitter, and expectations for the direction of the company. "In Other News," we talk about whether livestream shopping will ever be a thing in the West and why Pinterest was able to outperform its peers in Q3. Tune in to the discussion with our analyst Jasmine Enberg.
China’s COVID strategy continues to hurt retail sales: Estée Lauder and Canada Goose are among the high-end brands pointing to China’s policy as a reason they’re lowering their outlooks.
China’s prolonged COVID-19 shutdowns lead to factory escapes: With cases spiking, manufacturers like Foxconn are turning to bonuses to keep production moving, but some workers are running away.
Netflix isn’t backing down from video games: Another acquisition brings its studio count to six, but it’s not doing enough to promote this business.
YouTube will soon sell subscriptions to other streamers: Major rivals like Netflix and Disney are notably absent as YouTube gears up to take them on.
Around 60% of US TV viewers think the number of ads on Hulu, Discovery+, and HBO Max is reasonable. Fewer of them feel the same about Paramount+ and Peacock, while live TV is considered the biggest offender in this respect.
Big Tech is hurting, but its reign isn't ending: Meta, Microsoft, Alphabet, and Amazon have lost billions and Apple preps for Q4 pain. But better days could be ahead.
Twitter’s new ruler losing his kingdom: Reports of users flocking to Discord and Mastodon following Musk’s takeover could foreshadow the platform’s decline. New sites could emerge to fill the void.
UK consumers and businesses are using planning tools to manage costs, but not all know how opening banking can help.
Instagram is latest to suffer outage: Instagram users are suspended in the latest service outage. Meta’s platforms are becoming unmanageable as users experience weekly outages that are taking longer to resolve.
Broadridge Financial Solutions’ chief marketing officer, Dipti Kachru, shared her thoughts on using customers’ personal data in marketing.
Most retailers aren’t doing enough to optimize returns: Instead of a one-size-fits-all approach, companies need to make the process more flexible and personalized.
The regulator’s new unit will outline how to supervise financial technology and partnerships between banks and fintechs.
The party’s not over for cashierless tech: Israeli startup Trigo raised $100 million for its solutions as retailers expand their use of self-checkouts.