Seeing is believing: Our quick explainer video gives you insight into what the metaverse is all about.
Pfizer and Sidekick Health’s expanded partnership is a nod to pharma’s confidence in digital therapies. We unpack how Pfizer benefits from co-developing a digital therapeutic for patients with eczema, and what DTx players can do to make their solutions more accessible for consumers.
Gaming smartphones could be the next key mobile segment: Qualcomm’s new Snapdragon processors might establish a new breed of gaming-centric devices.
Snapchat and YouTube chip away at Meta’s social commerce lead: Both social platforms are adding features to encourage users to shop.
Podcasts attract diverse audiences, but room for improvement is seen: Racial breakdown of podcast listeners nearly mirrors that of the US as a whole.
Canada ramps up 5G security: Huawei and ZTE solutions are banned. Critics say the move comes a little too late as telecoms bear the burden of replacing without disruption by June 2024.
With cloud migration comes tough choices: As enterprises move to the cloud, a slew of decisions await. Many are opting for a cloud-native approach, but it’s not an easy path.
On today's episode, we discuss whether connected TV (CTV) ads are living up to the hype, what to make of the Twitter deal being put on hold, what Facebook's retirement plan may be, where Big Tech goes from here, the impact of Klarna's new "Virtual Shopping" service, an unpopular opinion about market cap, some stats about American travelers, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Paul Verna and Blake Droesch.
Close to 8 in 10 branding professionals plan on allocating upfront spending to Hulu, per a survey from iSpot.tv. Peacock and YouTube TV are also major upfront spend magnets with 52% and 49% of branding professionals dishing ad dollars to those platforms, respectively.
Insider Intelligence spoke with Liyia Wu, founder and CEO of ShopShops, about why livestream shopping will take off in the US.
The rules of the early D2C playbook no longer apply: As category mainstays like Casper and Warby Parker lose money, Nike and Tesla succeed at leveraging D2C—our latest research digs into why.
Consumers are trading down to private label brands: That presents an opportunity for retailers such as BJ’s Wholesale Club to use their own brands to demonstrate value and build loyalty.