Marketers rate TikTok less trustworthy, more innovative than Facebook: Despite amassing over 1 billion users, TikTok still struggles to attract marketing dollars.
On today’s episode, we go around the world to look at what our analysts will be paying close attention to heading into 2022. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung, senior analyst Matteo Ceurvels, and principal analysts at Insider Intelligence Karin von Abrams and Paul Briggs.
What 2021’s biggest fintech funding rounds say about the industry: The money hose isn’t going anywhere in 2022—this year’s most lucrative raises can tell us where the industry’s headed next.
Cryptocurrency needs to fix its public relations problem: Visa’s study of the five types of crypto-aware consumers suggests negative impressions of cryptocurrency could be the default before they become more informed.
Back in 2020, we predicted that PayPal would make a number of big acquisitions this year to help enhance its offerings.
The Canada-based bank, which already has a stateside presence via BMO Harris, agreed to acquire the BNP Paribas subsidiary in a $16.3B deal. Now BMO has an opportunity for a best-of-breed mobile strategy.
Growing buying power of the Hispanic market: By 2025, Hispanic consumers will account for over 12 percent of total US purchasing power, underscoring the opportunity marketers and brands have to profit from catering to them.
Major marketing campaigns are raising awareness of buy now, pay later (BNPL) among consumers and are going into overdrive for the holidays.
Digital healthcare payments startups to watch in 2022: We highlight the buzziest startups disrupting the healthcare payments space over the last year—from major funding hauls to game-changing partnerships—and detail why they’re worth keeping an eye on in 2022.
What the phasing out of 3G will mean for telehealth in rural regions: As digital health transformation takes US healthcare by storm, rural areas are getting left behind—here’s how the advent of 5G could change that.
A look back at Microsoft’s bustling year in healthcare: From a multibillion dollar acquisition to new tech launches, we detail Microsoft’s 5 most significant healthcare plays in 2021.
Breakout hits solidified streaming services’ grip as linear TV struggled: Streaming services lead the industry, but they still face piracy and subscription woes.
Virtual reality content revenues worldwide will jump from $2.16 billion in 2021 to $8.31 billion in 2025.
Legislation paving the way for tech entrepreneurs in Spain: A new startup law aims to make it easier for technology startups and investors to thrive. Will the rest of Europe catch on?
Headroom looks to disrupt Zoom fatigue with AI: The new videoconferencing tool integrates productivity and transcription functionality. Can it measure up against leading conference players?
Closing the digital divide and improving investment in emerging technologies have been on President Joe Biden’s tech policy agenda since he began his term. The long-awaited Infrastructure Investment and Jobs Act finally passed through Congress in early November with bipartisan support, and it includes funding for increasing the affordability and adoption of high-speed internet in remote and underserved areas. Although not without its problems and compromises, the package provides a strong foundation for lowering the cost of connectivity across the country.
TikTok's success has renewed social platforms' interest in algorithms: Instagram, Snap, YouTube, and Twitter have all begun implementing algorithmically-recommended content over the past year.
Is live shopping everything it’s hyped to be?: Social platforms race to provide live shopping in the US, even as it’s unclear whether audiences are responding.