Conversion rate is by far the top metric among marketers worldwide, with 37.7% tracking this key performance indicator for data-driven marketing.
On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what it takes to create a good retail site/app and why marketers need to work on their mid-funnel (mid-range) game.
Oura Ring Gen 3 hit the market—we stack it up against Fitbit Versa 3: We tried it and think it needs better software and more features to compete against popular health-tracking wearables.
Healthcare consumers are cost-conscious with telehealth, too: In fact, cost is a weighty deciding factor that influences whether or not they select virtual care vs. in-person care, per RAND’s new study.
Smart home device adoption could finally get boosted by a new standard. Could Matter push adoption beyond the steady growth we’re seeing?
Despite relatively low levels of adoption, social commerce features multiply: Meta-owned platforms lead the way when it comes to social commerce features, but TikTok, Pinterest, and others are working hard to catch up.
We predicted Square would pilot small-business and consumer credit cards. It didn’t, but in the same vein, it announced plans to acquire Afterpay.
Mobile tools and short-form video content are popular with Hispanics: Knowing how this important demographic group accesses and uses content can help marketers devise outreach strategies.
Find out how AI—specifically deep learning—can drive customer acquisition at scale for brands beyond search and social from Jeremy Fain, CEO and co-founder of Cognitiv
People don’t trust fintechs with open banking: Here’s what fintechs can do to improve their image and their credibility.
You can’t win them all, and this year was no exception. Here are two predictions we made last year that didn’t happen—and why.
US consumers prioritize security features for neobanking: Security and Control features took up three of the five features most in demand among consumers in our 2021 US Neobank Emerging Features Benchmark.
Social commerce made strides in 2021, but in-app checkout still lags: in 2022, focus will shift from where checkout occurs to encouraging transactions, period.
On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss the normalcy index and the likelihood of an attention recession.
Virtual events didn’t make major strides in 2021: Despite another year of the pandemic fueling adoption, don't expect virtual events to become higher fidelity than in-person events anytime soon.
From a nationwide telehealth rollout to lobbying Congress for home healthcare reimbursement, we detail Amazon’s most significant healthcare plays in 2021.
We look back on our top digital health predictions for 2020—and we dive into why the ones we got wrong didn’t hold water.
Consumers are turning to mobile health apps to treat their health: We highlight the key points from our recently released Mobile Health Apps for Disease Management report, detailing what’s driving the rise of mobile health apps and where it’s headed.