Netflix is the final domino to fall in streaming’s advertising pivot: The company’s shocking loss of 200,000 subscribers means big changes are coming.
A sign of Glossier’s maturation: The beauty brands signs teen idol Olivia Rodrigo to a celebrity endorsement deal—a longtime hallmark of the industry—to court Gen Zers.
Instagram adds a flurry of product tweaks: Expanding the use of product tags, adding Reels fundraising, and testing the removal of its “Recent” tab signal a willingness to improve UX.
For CMOs in the US, the biggest potential challenge to growth this year will be talent and labor issues, cited by 42.6% of those executives. The next biggest headwinds they anticipate are supply chain issues (29.6%) and inflation (24.5%). Two years into the pandemic, just 5.8% expect new coronavirus measures to hinder growth.
The internet will have 4.55 billion users worldwide this year, up 2.6% over 2021. This amounts to 57.4% of the general population.
Uncertainty around Twitter’s future grows: Elon Musk now says he has funding secured—but whatever happens next, it could be throwing Twitter off its growth goals.
Retail media advertising poised to grow in Latin America: The region’s marketers and retailers are awakening to opportunities to help drive consumer purchases with media networks.
HBO Max’s subscriber bump reverses Netflix-induced anxiety: The streamer’s success shows blockbuster content and accessible pricing is key.
Restaurants turn to subscription services to maximize customer loyalty: Panera Bread and Pret a Manger are looking to unlimited drinks programs to boost spend and retention.
Demand for luxury beauty remains strong, despite inflationary pressures: L’Oréal saw growth in all divisions and geographies as consumers embraced premium products.
More than 80% of US music industry revenues came from streaming in 2021. Physical formats, like CDs and vinyl records, accounted for 11%, while the rest of the revenues stemmed from digital downloads and synchronization deals with music licensees.
Fashion certification programs could be helping retailers greenwash: A report by the Changing Markets Foundation says that the fashion industry’s sustainability initiatives are a “smokescreen” for environmentally destructive habits.
Retailers rethink gender norms as they focus on inclusivity: Farfetch Beauty features over 100 gender-neutral brands and Victoria’s Secret has its first male brand ambassador.