On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.
The provider brought its rewards program to nine markets to help entice spending and expanded Pay Now’s availability, which gives customers more flexibility.
Shutterfly has a younger consumer demographic in view: Online photo pioneer sees connecting with Gen Z shoppers as key to growth.
Banks are standoffish to corner store ATMs: Incumbents have been ending business with standalone ATM operators or raising their fees. These tactics open the door for challengers to grow.
SoFi aims to become the AWS of banking services: The US neobank plans to acquire cloud-based core-banking provider Technisys and pair it up with banking-as-a-service (BaaS) subsidiary Galileo.
The tight housing market is good news for retailers: The Home Depot and Lowe’s can benefit from consumers fixing up and renovating their homes—if they can navigate supply chain issues.
The rubber band effect drove much of the top performing product categories and retail brands in 2021, as they snapped back from mid-pandemic lows.
Amazon’s bet on brick-and-mortar grocery has yet to pay off: A new report highlights the company’s physical retail struggles, but digital grocery remains a bright spot.
We unpack the AMA’s recent report on behavioral health integration via telehealth and highlight 2 key areas where digital health can drive access to mental health.
We dig into how its Livongo merger primed it for this move and how it’s part of a larger trend among digital health players.
The rise of subscription-based mental healthcare: Digital psychiatry startup Minded raised $25 million to grow its mental health medication management platform. We detail why D2C mental healthcare is becoming popular among US consumers.
Rights to Indian cricket games could cost over $5 billion: Disney, Amazon, and Reliance are hoping to broadcast India’s most popular sport as US viewership growth slows.
ANA will soon pilot alternatives to Nielsen TV ratings panel: The industry is in need of standardization following Nielsen’s fall from grace.
NBCU is softening the Olympics’ ratings blow by touting iSpot partnership: Predicting a low turnout, the broadcaster went all-in on flexing new tools to advertisers.
Since Facebook rebranded itself as Meta, mobile apps have been scrambling to stake a claim in the metaverse—on paper at least. In November, the month after the rebrand, 29 apps worldwide added “metaverse” to their name or description, more than double the number in October. This trend hasn’t wavered: In the three months since Meta emerged, 86 more apps have featured the buzzword in their name or description.