For the first time, Instagram will make up over 50% of parent company Facebook's $50.30 billion in net ad revenues in 2021.
Zip’s preholiday shopping event clocked stellar numbers, but diversification and increased credit card use might challenge BNPL growth.
Inside Samsung’s budding digital health strategy: While tech giants like Apple, Amazon, and Google elbow into healthcare via virtual care and EHRs, Samsung is eyeing remote patient monitoring and positioning itself to lead the RPM market.
On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory. We then talk about Gen Z's ad preferences and the prospects for Apple Podcasts' in-app subscriptions. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
If money were no object when buying consumer tech, many US adults would upgrade their phones and improve their home security.
In a modified Oxford-style debate, two teams faced off on this question: “Are banks, given the right tools, more innovative than fintechs?”
Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.
On the eve of Halloween weekend, we share the trends that are spooking fintech startups and could keep them up at night over the next year.
On today's episode, we discuss whether Amazon's new home robot could be the "fourth screen," the significance of the creator economy, online shopping's ceiling, how much people notice social media ads, YouTube's upcoming Holiday Stream and Shop event, the real meaning of freedom at work, an explanation of who you’ve been dreaming about, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and senior analysts at Insider Intelligence Audrey Schomer and Ross Benes.
Both card networks reported quarterly gains and could see an even bigger bump in Q4 thanks to upcoming holiday shopping and new products.
Email is becoming a more critical part of marketers’ playbook: 41% of respondents now view it as “very critical” to their company’s success (far higher than pre-pandemic), with automation and personalization being significant drivers of growth.