As a new bottled water brand on an already crowded shelf, education is essential for creating brand trust. Watch Industry Voices: Spotlight on CPG with Nirvana Water Sciences’ marketing director Alex Matos to hear how the brand’s marketing hinges on teaching the benefits of its infused spring water to prospective consumers.
Digital mental health benefits will be a staple in employer benefits by next year: New Evernorth data shows prompt access to mental healthcare can reduce the total cost of care for a patient—yet another reason employers are more likely to make telemental health offerings a need-to-have.
Surprise medical bills come at a hefty cost, but new legislation could change that: New federal data reveals the burden of surprise medical bills —but a soon-to-be enforced No Surprises Act and digital medical billing startups could shrink that burden.
Snapchat takes the holiday market concept virtual: The social messaging app is making inroads into social commerce, but is AR commerce more of a brand play at this point?
Lydia added trading, but its suite of services still pales in comparison to competitors included within Insider Intelligence’s list of super apps.
On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
Nielsen makes big changes to how it measures TV audiences: Following loss of accreditation, the company’s revamp aims to make it simpler for advertisers to compare linear and digital performance.
Twitter plays ecommerce catch-up: The Cyber Weekend debut of livestream shopping with Walmart rounds out the platform’s offerings, and its reputation as a place for live discussion could help adoption.
With holiday sales expected to hit $1.092 trillion, convenient payments tech will be critical for maximizing sales.
Judo Bank looks to simplify SMBs’ financial paperwork: UK-based API provider Codat will help the Australian neobank to streamline sharing financial data with services like accounting platforms and turn convenience into a selling point.
Customer-friendly services—like switching current accounts and data sharing through open banking—helped almost one in three UK consumers form new banking relationships.
Z1 could replicate Nubank’s success by winning over Gen Zers: The neobank bagged $10M to fund its strategy of targeting Latin American teens and young adults. If it builds enough brand loyalty, doors will open for product cross-selling.