The launch of Amazon Pharmacy in November 2020, along with a new Prime Rx benefit, simply adds another category for Prime members to try and may create even more shopper loyalty.
On today's episode, we discuss which pandemic personas will stick around, why brands are struggling to know who their customers are, and the most important ways consumer behavior has likely changed permanently. We then talk about how people will shop once businesses are fully reopen, two new in-store virtual reality (VR) experiences, and what Apple's new “buy now, pay later” service could do to the space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.
The top podcast genres for ad dollars
Tensions rise over vaccine misinformation: Facebook and the Biden administration got into a scuffle over the weekend after the president said the platform's failure to curb all false stories about the COVID-19 vaccine prevented the US from reaching its July 4 vaccination goal.
Videos for small biz: Vimeo and TikTok's partnership will help small businesses with limited budgets create and publish video ads more easily.
Olympic backlash: Toyota has pulled all its Olympics-related ads from Japan as the number of COVID-19 cases in the country climbs and citizens express deeply negative sentiment about the Games.
On today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.
Square announced a platform to help developers create DeFi applications in a bid to recreate its crypto revenue success with DeFi.
Twilio Live: The cloud communications platform will now help any business take advantage of the booming live audio and video streaming trend.
Publicis buys CitrusAd: The agency's acquisition is a sign of the growing importance of retail media and the agency's focus on performance-oriented advertising.
The QuickBooks Card Reader lets merchants accept contactless payments and chip cards—helping Intuit move further beyond accounting software and into in-store payments.
Temenos pushes customization to help banks personalize their user experience: The banking software vendor’s product will enable its customers to update products quickly and tailor their digital channels by demographic—which could help level the playing field for smaller financial institutions.
TD Bank digital glitch had very bad timing: The bank restored account access to online and mobile channels after an outage attributed to a service provider—unfortunately, it coincided with a payday and the first distribution of monthly US Child Tax Credit payments.