Health

Digital health startups to watch: This week, we spotlight kidney care startup Monogram Health and healthcare fintech Paytient on the back of recent funding hauls.

Hard times ahead for D2C healthcare marketers: We unpack Rock Health’s 2022 investment report and what the dropoff in funding means for consumer-focused healthcare brands.

Rising Rx prices spark market competition: Consumers are struggling to pay for their medications despite taking more meds than ever. Companies looking to tackle Rx costs are flooding the market.

Omada Health targets a new customer base: It’s now selling its products to health systems, starting with Intermountain Healthcare. Will its strategic pivot pay off?

Kroger Health touts in-store health services: A new brand campaign takes aim at retail health rivals while boosting its retail media network.

CVS’ investment in Carbon Health won’t satisfy its primary care need: It will likely keep exploring a primary care M&A as it pilots Carbon’s operating model in select stores.

Big players are eyeing integration and interoperability: We unpack some developments from this year’s CES and where we see the market moving this year.

Walgreens’ competitors could feel the heat in 2023: Walgreens’ aggressive M&As last year give the company flexibility as it weighs its next purchase. You’re up, CVS.

The most popular mental health apps aren’t affordable for everyone: Consumers in need of cheap mental health support may not be pleased with the low-cost and free app options.

A group of senators sent a letter to Synchrony and Wells Fargo about their credit cards designed for medical expenses.

Which companies are and aren’t threatening health systems? Incumbent providers should be keeping tabs on retail and tech conglomerates instead of telehealth-focused players.

Digital health startups to watch: This week, we spotlight Singapore-based virtual care startup Doctor Anywhere and virtual allergy care platform Nectar on the back of recent funding hauls.

Withings plunges into at-home diagnostic testing: The U-Scan hands-free urine test adds a new dimension to its remote health monitoring offerings.

How healthcare providers will approach telehealth in 2023: Here’s the current status of health systems’ and physician practices’ virtual care programs and how they plan to improve this year.

Medtech monitoring with AI-based caregiving: We check out the partnership between Wellvii and Care Daily and what it means for providers.

Consumers are confused about healthcare spending: We unpack some results of a Kaiser Family Foundation poll and what they mean for healthcare marketers.

The most-read healthcare stories of 2022: A lot of news happened this year and we’re glad we could rely on data to determine the most popular ones. See the top 5 stories we covered this year.

Value-based care outlook in 2023 is cloudy: Health plans are moving the needle away from fee-for-service payments while health systems are facing waves of red ink.

Brightside Health launches virtual suicide prevention program: The company is tackling a critical unmet mental health need. Will it reach patients who need the most help?

Telehealth apps are violating consumer trust: We unpack data from STAT’s recent report on direct-to-consumer telehealth companies’ shady data-sharing practices that could eroder consumers’ trust in digital health.