Primary care is a Prime Day deal: Amazon is discounting annual membership to its One Medical service this year. And that’s just the beginning.
Our top 5 articles in H1 2023: Mobile health apps, social media, generative AI, and patient behaviors drew the most attention from our digital health audience.
Gen Zers in the US want their brands to support mental health more than any other cause, cited by 53% of those surveyed by ICSC and Big Village. Tied for second place are environmental causes, including climate change and sustainability, and racial and gender equity (47% each).
Digital health startups to watch: We spotlight senior-focused care provider Author Health and healthcare RCM company Outbound AI on the back of fresh funding.
Medical misinformation isn’t freedom of speech: As more consumers turn to online sources to diagnose their health conditions, a federal judge’s order could help spread harmful medical content.
Telehealth helps capture patients: Healthcare marketers cannot miss out on the opportunity to promote convenient healthcare offerings to consumers.
The cost of medical care keeps rising: Continued inflation, workforce shortages, and demand for specialty drugs will cause a 7.0% for health plans in 2024.
Big retailers are accumulating assets from across the healthcare ecosystem. This includes adding pharmacy and health insurance capabilities, as well as provider services such as home health, telehealth, primary, specialty, and urgent care.
Digital health startups to watch: We spotlight AR surgical company Augmedics and Gen Z-focused virtual health provider Caraway on the back of fresh funding.
Calm Health will roll out cancer-specific mental health program: It’s working with clinical experts to develop the solution—its employer and health plan customers will feel comforted.
VillageMD gets a rebrand: A new campaign aimed at boosting chronic care patient panels comes on the heels of disappointing Q3 2023 results for Walgreens. Will it be enough?
Concerns regarding social media’s effect on young people are on the rise. Explore the current state of Gen Zers’ mental health, how they feel about social media, and their willingness to receive care.
Healthcare providers, young patients meet on TikTok: Physicians are delivering educational content on social media—Gen Zers are taking notice.
Black women are stressed out: Tensions of daily life are magnified by racial discrimination and microaggressions. Black women want more mental health tools designed for their needs.
When patients walk out the door: Healthcare providers have a huge stake in keeping post-surgical patients in their network. Convenience is the key to keeping them.
Aging in place demands digital health solutions: Older adults are already using digital apps and services to help them stay independent. Here’s what marketers need to know about them.
Zocdoc, Elation Health partner for easier online scheduling: New functionality from Zocdoc should reduce admin burden for physicians and improve provider searchability for patients.
Here’s what healthcare will look like in 2033: Patients will be sicker and the squeeze on hospital beds will push more surgeries and services to outpatient facilities, digital channels, and the home.
Novo Nordisk sues healthcare companies over GLP-1 drugs: Knockoff versions of popular weight loss medications are hitting the market. Big Pharma will need to educate consumers on determining what’s safe vs. unsafe.
Digital health startups to watch: We spotlight care access platform DexCare and virtual therapy provider Octave on the back of fresh funding.