FTC wants digital health companies to clean up their apps: The federal agency is rewriting its Health Breach Notification Rules for mobile health apps and fitness trackers. Marketers need to read the fine print.
TikTok ban won’t be fatal for healthcare marketers: Montana’s law banning the social video app doesn’t extend to its users or advertisers. But here’s how to prepare.
Retailer-health system tie-ups can build consumer trust: We examine how these partnerships can help capture the two-thirds of patients who don’t get care at retail health clinics.
Digital health startups to watch: We spotlight healthcare AI firm Hippocratic and navigation platform Amino Health on the back of fresh funding.
Doximity’s AI chatbot already helps thousands of docs: The company’s massive physician membership could mean many more doctors will soon be using the tool for admin tasks.
Healthcare has a diversity problem: More than half of US adults would feel more comfortable with a healthcare provider who shares their background. Marketers need to step up, not just providers.
Cancer patients, meet Dave: Belong.Life’s conversational AI tool is trained to support oncology patients. Marketers should get acquainted—there are more tools like it coming.
Atrium opens an apartment complex-based telehealth clinic: Marketers will pitch patients on the convenience of getting healthcare at your doorstep.
CVS leaves clinical trials to its retail rivals: We examine the company’s surprising decision to shut down its clinical trial business.
On today's episode, we discuss the changing demographics of US physicians, how much money doctors make, and how to address physician burnout. "In Other News," we talk about which chatbots are the best at giving medical advice and why medical credit cards might not be as good as advertised. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Patients want docs, not tech, to be in control: Consumers and physicians don’t yet trust AI and other tech to take the lead in completing clinical tasks—and that’s a good thing.
What doctors do online: Physicians use social media to connect with other professionals more than with patients.
Who’s using AR and VR headsets for healthcare? Ownership is still relatively low, but interest in health-related uses is high, especially for Gen Z and millennials.
Digital health startups to watch: We spotlight smartphone-turned-medical device company Healthy.io and college-focused mental health app Uwill on the back of fresh funding.
Social media influences patient behavior: Patients with chronic conditions are turning to social media for health information and support.
Babylon Health goes private: The company hasn’t been able to sell the healthcare market on its services. But it’s not the only publicly traded digital health player that’s struggling.
Medical credit cards are misleading: They’re often advertised as interest-free, but a new report finds that’s rarely the case. Financially vulnerable patients need better support.
CEOs and their staff feel stressed, anxious: Digital health players will want to stay on top of the latest workplace mental health trends to edge into employers’ benefits packages.
There’s a reason they’re called chatbots: A survey of healthcare professionals shows attitudes on generative AI are more positive after seeing its responses to medical questions.