Across generations, the majority of US adults are concerned about the privacy of their health data within smartphone apps, according to Morning Consult. While the percentage of those with concerns has declined for all except Gen Z since 2021, older adults are still more likely to have this worry.
Homeward places another bet on value-based rural healthcare: It’s improving access to care for seniors living in rural communities, but the terms of its value-based contracts will present challenges.
Hims & Hers defies digital health market odds: The D2C healthcare company grew revenues and membership—and unlike competitors, it’s increasing its marketing and advertising spend.
Patients use digital health tools, but don’t trust tech: Consumers say they don’t trust the very companies whose digital health tools they’re using. What gives?
Quality of care is more important than cost: Whether for major or minor issues, patients put care before cost—but they still want transparency about their bills.
Ambience Health launches AI medical scribe: The main benefit is combatting physician burnout, but patient safety is at stake, too.
Digital health players shift focus to B2B: We don’t think the pivot will guarantee success given the current economic environment.
Apple is making strides with a secret CGM project: The addition of a blood glucose monitor to the Apple Watch will drive sales beyond the diabetes patient pool to the “worried well.”
Digital health startups to watch: This week, we spotlight women’s pelvic health company Axena Health and digital MSK player IncludeHealth on the back of fresh funding.
On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
Economic and regulatory hiccups for BCI startups: Brain-computer interface companies started to take off last year but now face economic and supply chain realities, which could stifle innovation while China becomes more competitive.
2 in 3 US adults are mobile health app users: Two surveys show how much consumers are turning to health apps for fitness and wellness. What’s driving the growth?
Twitter sparks up cannabis ads: The social media platform opens the door to cannabis companies to boost ad revenues in the US, but it will need to recover its reputation among Big Pharma.
Mednow adds Caregiver features: Canada’s virtual pharmacy lets family caregivers manage meds and in-home doctor visits through its mobile app as the country’s elderly population grows.
At-home physical therapy startup Luna gets AARP’s endorsement: The partnership will likely help Luna ink new deals with providers and expand into more markets.
Digital health startups to watch: This week, we spotlight medication platform MDI Health and remote learning provider Marker Learning on the back of fresh funding.
Social media influences patients and providers: Medical professionals can change their view of medications and treatments based on social media content. Pharma marketers, take notice.
Ransomware attacks against healthcare networks escalate: 3 million patients in California are the latest victims of a growing threat that has hit 66% of healthcare organizations worldwide.
Healthcare ads got lost in the Super Bowl shuffle: You probably don’t remember the health-related commercials during this year’s big game. We detail why that’s the case.
Albertsons launches Sincerely Health: Another grocery giant enters the food-as-medicine movement.