The US physician population is growing: Fresh data shows more new doctors are entering the workforce, and more of them are women. But burnout and impending shortages still persist. Here are the latest stats.
Cost-related healthcare issues are most important to US consumers: Patients are worried about increased out-of-pocket spending. What’s driving the trend, and how can companies address it?
TikTok clamps down on obesity drug endorsements: We assess the muddled healthcare influencer landscape and examine why marketers must act cautiously when promoting weight loss drugs to younger consumers.
Geisinger Health Plan chooses “alternative” PBM Navitus: The move comes after Geisinger joined Risant Health, an emerging value-based care platform. Is it a sign of things to come for pharmacy benefits managers?
Medicare coverage isn’t free: KFF analysis shows that Medicare households spend far more on healthcare services and have smaller household budgets than non-Medicare households. But cost is a problem for all US households.
Healthcare companies address social isolation in older adults: We examine a new player in this space and explore why loneliness is a worthwhile—yet risky—opportunity for startups.
Free healthcare as a customer loyalty perk: GNC just launched GNC Health, offering its top-tier Pro Access members telehealth and prescription services. We think it could succeed as a loyalty play with its customer base.
Digital health startups to watch: We spotlight senior-focused tech platform CarePredict and addiction-focused DTx company Affect Therapeutics on the back of fresh funding.
Amazon Pharmacy loses jobs: The company let go ~80 pharmacy employees in a cost-cutting move. Prime members don’t seem to be using their Rx savings benefits.
US patients say Big Tech isn’t trustworthy with medical info: But if tech companies can demonstrate value with their healthcare products and services, consumers’ lack of trust may not matter.
Is it AI or is it your doctor? A recent study showed ChatGPT’s responses to patient questions were hardly distinguishable from actual physicians’ responses. But people still don’t trust it for medical advice.
What patients fear the most about hospitals: “Profits over patients” is a running narrative that hospitals must flip. Addressing patients’ sky-high medical bills is a good first step.
Trends in US time spent with media: Our latest report, US Time Spent with Media Forecast 2023, shows where consumers are shifting their media attention in 2023 and where they’ll be watching in 2025. Here’s what healthcare marketers need to know.
Generative AI is not ready for primetime in healthcare: The enthusiasm around AI’s ability to revolutionize healthcare is cooling off, but it’s not likely to hit the trough of disillusionment. Here’s why.
Consumers don’t know what they don’t know about HIPAA: US adults think the law protects their data, no matter where they share it. That ignorance can hurt digital health marketers who don’t tell users how their data is used.
GoodRx, CVS Caremark partner on Rx discounts: We explore why pharmacy benefit managers are now motivated to team up with GoodRx.
Digital health startups to watch: We spotlight medical scanning company Neko Health and provider credentialing platform Verifiable on the back of fresh funding.
On today's episode, we discuss the state of millennials' health, the most popular ways this generation engages with healthcare, and what digital health tools interest them the most. "In Other News," we talk about who's selling unapproved weight loss drugs, and how and why healthcare providers and Gen Z consumers are meeting on TikTok. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Providers and marketers must better engage Hispanics in their communities: Otherwise, they’ll be dealing with worse health outcomes as patients disconnect from the medical system.
Employers need to talk up mental health benefits: Workers want mental health benefits, but most aren’t using what’s available. Lack of awareness or confusion are problems for both parties.