Doctors without (state) borders: Almost one-quarter of all US physicians have two or more active state licenses—a record high. Demand for telehealth services will likely keep those numbers growing.
Emphasizing health, environmental awareness, machine learning, and the mandated USB-C standard indicates the innovation taps are running dry.
The care-at-home movement hasn’t taken off: But activity should quickly ramp up as big healthcare brands make massive home health investments.
Provider directories are a customer service tool: Health insurers and providers must ensure their online directories are accurate. Consumer trust is earned or lost based on the information they receive there.
Doctors spread misinformation, too: A small group of “trusted” experts may have caused some harm to patients with their social media content during the pandemic.
Digital health startups to watch: We spotlight virtual care solutions company TapestryHealth and SUD recovery platform Kyros on the back of fresh funding.
Gen Z patients avoid the doctor: Younger consumers are deferring care more often than older ones. Here’s how healthcare providers and marketers can effectively connect with Gen Z.
Modality matters for mental health patients: Practices that don’t offer both telehealth and in-person visits risk losing patients or affecting their continuing care. Clinicians need to set their rules upfront.
Medical bills are paid faster via portals: Patients want digital channels like text messages and emails over phone calls and paper statements. But clear messaging is growing in importance.
Someday, doctors will trust AI for clinical diagnoses: Generative AI tools are getting better at medical exams, but the day that doctors trust them for making diagnoses is still a long way off.
Digital health startups to watch: We spotlight healthcare staffing platform Nursa and MSK health company Figur8 on the back of fresh funding.
Oura Ring sleep data can now be shared with Talkspace: We explore how a new partnership between the two companies is a play for each to reel in new members.
Doctors are cord-cutters, too: Primary care physicians who turned to streaming services are more likely to refuse in-office detailing visits from pharma reps. Here’s where pharma digital ad budgets should go to meet them.
More healthcare organizations pilot Google’s Med-PaLM 2: Google’s slow-and-steady generative AI rollout could help it gain long-term trust with healthcare partners.
CMS names 10 prescription drugs for price negotiations: 50 more brand-name drugs will be added by 2030. Here’s how this affects our US prescription drug spending forecast.
Teens feel better after using behavioral health apps: We examine why mental health app developers want to build features with younger consumers in mind.
Digital therapeutics are still popular with Big Pharma: Bayer’s Consumer Health division partnered with Mahana Therapeutics to bring DTx solutions to consumers worldwide. It’s the first of many deals to come.
Patients expect digital communications from providers: A deal between NextGen Healthcare and Luma Health aims to boost patient engagement for ambulatory care providers. Here’s why that’s still important.
Employers aren’t sold on telehealth: We explore how and why their opinions of virtual care have been getting worse since the start of the pandemic.
Digital health startups to watch: We spotlight value-based cancer care company Thyme Care and femtech provider Visana Health on the back of fresh funding.