Healthcare providers, young patients meet on TikTok: Physicians are delivering educational content on social media—Gen Zers are taking notice.
Black women are stressed out: Tensions of daily life are magnified by racial discrimination and microaggressions. Black women want more mental health tools designed for their needs.
When patients walk out the door: Healthcare providers have a huge stake in keeping post-surgical patients in their network. Convenience is the key to keeping them.
Aging in place demands digital health solutions: Older adults are already using digital apps and services to help them stay independent. Here’s what marketers need to know about them.
Zocdoc, Elation Health partner for easier online scheduling: New functionality from Zocdoc should reduce admin burden for physicians and improve provider searchability for patients.
Here’s what healthcare will look like in 2033: Patients will be sicker and the squeeze on hospital beds will push more surgeries and services to outpatient facilities, digital channels, and the home.
Novo Nordisk sues healthcare companies over GLP-1 drugs: Knockoff versions of popular weight loss medications are hitting the market. Big Pharma will need to educate consumers on determining what’s safe vs. unsafe.
Digital health startups to watch: We spotlight care access platform DexCare and virtual therapy provider Octave on the back of fresh funding.
Marketing mobile health apps to doctors: We examine why pitching health apps to physicians is a smart marketing strategy.
Using social media to attract patients: Consumers, especially younger ones, are engaging with health brands on social media. That’s a big patient acquisition opportunity for healthcare marketers and providers.
NY health systems battle over trademark colors: The health systems are in court over advertisements using a “confusingly similar” shade of purple in their advertising campaigns. It’s a battle over patients—and trademarks.
Take a selfie, get a doctor’s appointment: A new AI-powered mobile app reads patients’ vital signs, schedules appointments, and suggests lab tests. Will consumers trust it?
Digital health startups to watch: We spotlight value-based specialty care company Upperline Health and virtual maternity care provider Pomelo Care on the back of fresh funding.
Inadequate access to care isn’t just a US problem: Healthcare providers around the globe can take steps to make care more accessible for patients. We detail them below.
Get ready to feel the contract churn: Hospital execs signed up for a lot of digital health tools during the pandemic. But as contracts come up for renewal, digital health companies should be working closely with clients—and looking to poach from rivals.
Uber Health adds grocery delivery: Uber’s healthcare division is joining the food as medicine movement—finally.
More players move into the at-home testing market: Healthcare companies are betting on at-home health tests. But most consumers aren't yet ready for the responsibility.
Healthcare marketing budgets went digital in 2022: A survey of the top 100 healthcare marketing agencies shows digital work is outpacing other media channels.
On today's episode, we discuss why Americans would go to a retailer for their healthcare, where most of them are going, and what the most significant deal in retail healthcare has been so far. "In Other News," we talk about why Allina Health is denying certain types of care to patients and why consumer trust in the healthcare system is continuing to fall. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
The pharmacist’s role continues to become more of a caregiver: Pharmacists are still on the healthcare front lines even in this post-pandemic environment. And it’s costing retail employers.