Hospitals need flywheels, too: Praia Health recently launched as a platform for health systems to personalize patient encounters and keep them coming back—just like Amazon and Walmart say they do with their own flywheels.
Physicians reveal what they want from pharma: Doctors are generally OK with how they interact with drug companies. But there are ways pharma could deliver more value to healthcare providers—we explore how.
Patients want to relate to their providers: Almost half of patients feel anxious before a doctor’s appointment, and the same percentage don’t feel prepared. This is where providers and marketers need to step up.
Digital health startups to watch: We spotlight medical AI platform Corti and healthcare/pharma marketing solutions company Doceree on the back of fresh funding.
Kaiser’s healthcare worker strike isn’t just about labor rights: The biggest healthcare worker walkout in US history will only widen the trust gap between patients and health systems.
Healthcare, pharma spend big on digital advertising: But growth in spending will slow for pharma into 2025 as healthcare marketers increase digital ad spending. All parties are following consumers deeper into digital channels.
Digital health investments near rock bottom: Investors shifted funding from on-demand and life science R&D sectors to patient- and provider-focused areas like disease treatment and non-clinical workflow.
Therapists are burned out, too: The surge in requests for mental health treatments has exacerbated burnout for mental and behavioral health workers. Health plans and paperwork are causing many to leave the field.
Working women pay billions more than men for healthcare: US employers may lose female talent if they don’t address gender gaps in out-of-pocket medical spending.
Drugmakers invest heavily in ads: New data highlights shift in healthcare advertising trends and channels.
US adults turn to cosmetic surgeries and weight loss drugs: Plastic surgeries are reaching new highs as the pandemic fades. But the “minimally invasive” GLP-1 interventions could pull revenue from hospitals and surgeons.
The upside/downside of retail health clinics: We know that they’re a convenient care option for consumers. But they could cost patients more time and money in the long run.
US Ad Market sees consecutive months of growth: Multiple forecasts suggest macroeconomic uncertainty could be in the rearview mirror.
Digital health startups to watch: We spotlight digital digestive health company Vivante Health and patient loyalty platform Amenities Health on the back of fresh funding.
Tendo acquires MDsave: We’re only seeing the tip of the iceberg when it comes to digital health deals centered around healthcare consumerism.
Peloton and lululemon join forces: The deal will bring Peloton content to lululemon’s fitness app and make lululemon Peloton’s athletic apparel partner.
Only some consumers want telehealth: Telehealth use is declining but it isn’t going away. Here are the trends providers and marketers need to know to improve their services and engage more patients.
Costco enters D2C healthcare: We examine why the retailer’s latest offering is less about healthcare and more about customer stickiness.
Global consumers drift away from digital pharmacies: In the post-pandemic world, more consumers would rather buy medicines and other items in physical stores vs. online. But digital pharmacies aren’t going away.
More millennials want to try psychedelics: Millennials are more open to using psychedelic drugs to treat mental health issues than any other generation. Healthcare providers need to be ready with evidence-based information.