Doctors have strong opinions on where healthcare ads should appear: 61% of doctors trust healthcare ads on professional websites vs. on other websites. But almost half are bothered seeing those ads on consumer websites.
On today's podcast episode, we discuss what "Dr. ChatGPT" is most likely to help with, how close it is to replacing your physician, and why it might not be ready for the patient exam room just yet. "In Other News," we talk about the US government's efforts to bring down prescription drug costs and the prevalence of health-related misinformation on social media. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
One Medical subscriptions could become a Prime benefit: Amazon is looking to add primary care services to its $139-a-year Prime membership. That just might appeal to young adults worried about the cost of healthcare.
Seniors are confused by Medicare Advantage marketing: With 43 different MA plans to choose from, eligible members are likely to ignore marketing about new plans—unless they get the information they’re looking for.
How consumers perceive healthcare and pharma: They rate the sectors negatively compared with most other US industries. Here’s what it means for providers and drug developers.
Amazon explores standalone subscriptions as Prime user growth slows: The retailer could roll out separate grocery and healthcare membership services as early as this year.
Generative AI is driving healthcare IT spending: Health execs are scrambling to develop AI strategies in 2023 and boost their IT budgets. Vendors that don’t have the right solutions will be replaced.
Consumers globally experience discrimination in healthcare: It’s causing them to lose faith in medical institutions. Providers and marketers must work to rebuild patient trust.
Non-physician medical visits are increasing: Nurse practitioners and physician assistants are performing more patient visits, mostly for low-acuity conditions. The US healthcare system is inching closer to team-based care.
Doctors change their minds about generative AI, for the better: A worldwide survey of doctors and nurses found a marked shift in their thinking about the tech. But they’re still not ready to let AI call the shots.
Digital health startups to watch: We spotlight clinical trial simulator QuantHealth and age tech company Blooming Health on the back of fresh funding.
Lack of insurance coverage plagues another DTx player: Akili is the latest example. But will pivoting to a direct-to-consumer model work?
Geek Squad helps improve patients’ care plan adherence: Best Buy Health and Geisinger expanded their chronic care management partnership. We think Best Buy’s Geek Squad value prop puts it ahead of other behemoths in home healthcare.
Young patients want their wearable health data sent right to clinicians: But this vision for connected health won’t become a reality anytime soon.
Doctors without (state) borders: Almost one-quarter of all US physicians have two or more active state licenses—a record high. Demand for telehealth services will likely keep those numbers growing.
Emphasizing health, environmental awareness, machine learning, and the mandated USB-C standard indicates the innovation taps are running dry.
The care-at-home movement hasn’t taken off: But activity should quickly ramp up as big healthcare brands make massive home health investments.
Provider directories are a customer service tool: Health insurers and providers must ensure their online directories are accurate. Consumer trust is earned or lost based on the information they receive there.
Doctors spread misinformation, too: A small group of “trusted” experts may have caused some harm to patients with their social media content during the pandemic.
Digital health startups to watch: We spotlight virtual care solutions company TapestryHealth and SUD recovery platform Kyros on the back of fresh funding.