US senators ask FDA to clamp down on Rx social media ads: We unpack the lawmakers’ requests and explore how prescription drug companies and telehealth players must bear more responsibility for their social media ads.
Healthcare affordability is top of mind for US voters: Democrats and Republicans are aligned about high healthcare costs. We explore what it means for marketers during this election season.
GLP-1 medication users spend less money on groceries: The likes of Ozempic and Wegovy are reshaping consumer spending patterns. We explore how grocers and food companies must adapt.
More consumers turn to digital tools for Rx management: But increased demand for online pharmacy services could actually spell trouble for pharmacy disruptors—here’s why.
Young Americans aren’t getting the mental healthcare they need: Access to online care is one solution, but it’s not a cure-all.
A proposed rate cut adds to Medicare Advantage insurers’ challenges: Some insurers depend on gov’t contracts for a big chunk of their profits — they may scale back benefits to maintain margins.
Cigna partnered with HelloFresh to help members eat better: The health insurer will offer discounts on meal kits to some members—a creative new twist on food as medicine.
It’s no longer just nutrition and exercise apps that are popular: We explore which health app categories have the strongest demand and examine how developers can make their apps stickier.
Pfizer pays big bucks to advertise during the Super Bowl: Consumers and lawmakers aren’t happy with Big Pharma right now. Pfizer hopes the Super Bowl ad will strengthen its brand reputation.
Healthcare orgs uncover questionable bills to Medicare for urinary catheters: The $2 billion spike is the latest sign of how easy it is for bad actors to take advantage.
J&J worker sues the company over Rx prices: Drugmakers, pharmacy benefit managers, and now employers are all feeling the heat for the price of prescription medications.
On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Wearables deliver real health value to patients: One-third of consumers around the world own a smart health wearable, and the majority feel healthier because of it. It’s all part of the shift toward clinical data.
Telemental health access varies by state: Consumers are comfortable with getting treated for a behavioral health condition via telehealth. But in some areas of the US, there’s limited availability.
Nutrition companies see GLP-1s as a market opportunity: We explore how health and wellness product manufacturers are using the hype around weight loss medications to their advantage.
Digital health startups to watch this week: Social determinants of health provider Accompany Health and prior authorization platform Cohere Health.
CVS reports rising medical costs among senior members: Here’s how CVS can manage care utilization for its Medicare Advantage members.
Amazon reduces its healthcare workforce: The One Medical and Pharmacy job cuts aren’t all that surprising given the company’s recent layoffs. But now the pressure is on to deliver a superior patient experience.
Providence will pay nearly $160M in medical bill refunds, debt relief: We explore why not-for-profit health systems may soon need to curtail their aggressive debt collection tactics.
Exploring healthcare use cases for Apple’s Vision Pro: Patients will balk at the high cost. But health systems can afford the $3,500 price tag to experiment with the device.