Home internet use is rising for Medicare beneficiaries: But it’s still limited by socioeconomic factors like race, education, and income status. Here’s what providers and marketers should know about this growing audience.
General Catalyst will buy Summa Health: The VC firm plans to try out digital solutions with the Ohio-based health system. It could flop like Haven—or transform some aspects of the US healthcare system.
Medicare Advantage plans face a challenging year ahead: How might the various headwinds in front of MA insurers affect their businesses in 2024?
You are what you eat: As the food-as-medicine movement gains momentum, success depends on understanding consumers’ daily diets and the choices they make. A YouGov survey should pique marketers’ interest.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 health trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why healthcare is going to be a hyper-partisan issue in the 2024 US election campaigns; how that will affect how people think about and deal with their own healthcare going forward; and why the coming year will create unprecedented challenges for patients when it comes to affording care and treatment, leading them to explore other options for accessing and paying for care. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Move over, Mother Nature: In the $1.8T global wellness market, consumers are more attracted to products that boast clinically proven vs. natural ingredients. Here’s what marketers need to know.
Mayo Clinic adds GLP-1s to its weight loss program: It’s yet another option for consumers to get prescriptions for obesity medications. Will Mayo’s esteemed clinical reputation set it apart from competitors?
Digital health startups to watch: We spotlight medication management platform DecisionRx and suicide prevention provider Vita Health on the back of fresh funding.
Younger generations are making D2C health purchases: We explore which factors are driving the trend and examine the opportunity for healthcare brands and marketers.
Telehealth isn’t getting better: Patients who had an initial telehealth visit were more likely to need a follow-up appointment than patients who had an office visit. Geography plays a part that marketers should know about.
ACA enrollment sets a new record: 20.4 million people signed up for health insurance coverage via the Affordable Care Act marketplaces before the start of 2024. But it’s not all good news.
On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Digital health startups to watch: We spotlight healthcare AI assistant Nabla and obesity care provider Knownwell on the back of fresh funding.
Hims & Hers secures another healthcare provider partner: The tie-ups drive referrals to larger health systems while helping Hims & Hers retain members.
Calling some Elevance Medicaid members: Elevance Health collaborated with Samsung and telecom giants to give eligible members customized smartphones. It’s a retention ploy in a market with a lot of churn.
Amazon, Omada partner on digital health benefits program: We unpack the tech giant’s latest healthcare endeavor and explore how Amazon can help digital health companies enroll more members.
Digital health venture funding fell back to 2019 levels: And things aren’t looking up for companies that are running out of cash. Expect a lot more M&A or shutdowns in 2024.
Mayo Clinic forges more deals to improve AI models: It signed deals with Cerebras Systems and TruLite Health to build foundational AI models. The results could build more trust in the tech among healthcare organizations.
Eli Lilly debuts D2C website for Rx access: We examine the drugmaker’s ambitions and explore how it will impact patients and other pharma players.
Employers need tools to assess employees’ health risks: HeartRisk is a new tool that employers can use to gauge their workforce’s risk of heart disease. It’s just one of many preventive care solutions employers are seeking in 2024.