Generative AI makes its way into health trackers: Smaller wearable developers are using genAI to bolster their health products. Will their new features lure consumers away from the big-name brands?
Docs are pressed to prescribe diabesity drugs: 92% of physicians say patients are asking for weight loss drugs promoted on social media. Even with some misgivings, most are writing scripts for the drugs.
Patients are putting off preventive care: 64% of US adults only go to a doctor when something is “extremely wrong.” Providers and marketers need to educate consumers that this behavior is also extremely wrong.
AI is making inroads among patients worldwide: Global patients who are familiar with AI are more accepting of its use in healthcare. But they don’t want AI to come between them and their doctor.
Health systems deepen ties with TikTok: The most active TikTok users also happen to be the most affected by mental health conditions. Now, health systems are partnering with influencers to deliver mental health information.
Gen X is falling behind on preventative care: Healthcare providers and marketers need to do a better job of communicating the importance of preventative care to Gen Xers.
Can fresh food make Dollar General healthier? The discount retailer teamed with Bayer to distribute fresh-food coupons to students in select school districts. DG hopes to build more foot traffic in stores where customers are only spending on essentials.
Digital health startups to watch: We spotlight value-based care company Main Street Health and mental health platform Headway on the back of fresh funding.
Cigna invests in asynchronous virtual urgent care: Patients and providers generally are fans of telehealth interactions that don’t need to occur in real time. But adoption of this modality hasn’t taken off yet.
Walgreens launches a virtual care service: It joins several retail rivals who’ve recently expanded or launched their own telehealth services. But with telehealth use declining, are they racing each other to the bottom?
Microsoft releases an AI Health Bot: Healthcare could be a pivotal industry for AI companies struggling to turn a profit on the technology. Maintaining privacy and security are paramount.
Best Buy dives deeper into health tech: It will be selling prescription continuous glucose monitors. We explore why consumer uptake will be slow out of the gate.
Instacart teams up with health plans to address social health needs: The company is collaborating with Alignment Healthcare and Kaiser Permanente to supply nutritious food to members and patients.
Google Cloud releases AI tool for healthcare industry: It promises efficient data retrieval for busy clinicians while raising concerns about data privacy and the necessity of vigilant fact-checking.
Hospitals need flywheels, too: Praia Health recently launched as a platform for health systems to personalize patient encounters and keep them coming back—just like Amazon and Walmart say they do with their own flywheels.
Physicians reveal what they want from pharma: Doctors are generally OK with how they interact with drug companies. But there are ways pharma could deliver more value to healthcare providers—we explore how.
Patients want to relate to their providers: Almost half of patients feel anxious before a doctor’s appointment, and the same percentage don’t feel prepared. This is where providers and marketers need to step up.
Digital health startups to watch: We spotlight medical AI platform Corti and healthcare/pharma marketing solutions company Doceree on the back of fresh funding.
Kaiser’s healthcare worker strike isn’t just about labor rights: The biggest healthcare worker walkout in US history will only widen the trust gap between patients and health systems.
Healthcare, pharma spend big on digital advertising: But growth in spending will slow for pharma into 2025 as healthcare marketers increase digital ad spending. All parties are following consumers deeper into digital channels.