Health

Digital health startups to watch: We spotlight multispecialty care group Harbor Health and autism therapy company Forta on the back of fresh funding

Amazon Pharmacy and One Medical grow closer: We explore why Amazon wants its pharmacists more involved with patient care.

Employers demand lower drug costs: Tyson Foods is the latest large US employer to switch its drug benefits plan to an independent pharmacy benefit manager. 2024 could be a watershed year for the US prescription drug market.

Patients generally trust their local health system: They feel much differently about hospitals outside their communities. Here’s how healthcare marketers can use this information to their advantage.

Making the case for heart health: Heart disease is the leading cause of death in the US and it’s getting more costly for employers and health plans. But getting employees to sign on will take some effort.

Home internet use is rising for Medicare beneficiaries: But it’s still limited by socioeconomic factors like race, education, and income status. Here’s what providers and marketers should know about this growing audience.

General Catalyst will buy Summa Health: The VC firm plans to try out digital solutions with the Ohio-based health system. It could flop like Haven—or transform some aspects of the US healthcare system.

Medicare Advantage plans face a challenging year ahead: How might the various headwinds in front of MA insurers affect their businesses in 2024?

You are what you eat: As the food-as-medicine movement gains momentum, success depends on understanding consumers’ daily diets and the choices they make. A YouGov survey should pique marketers’ interest.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 health trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why healthcare is going to be a hyper-partisan issue in the 2024 US election campaigns; how that will affect how people think about and deal with their own healthcare going forward; and why the coming year will create unprecedented challenges for patients when it comes to affording care and treatment, leading them to explore other options for accessing and paying for care. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

Move over, Mother Nature: In the $1.8T global wellness market, consumers are more attracted to products that boast clinically proven vs. natural ingredients. Here’s what marketers need to know.

Mayo Clinic adds GLP-1s to its weight loss program: It’s yet another option for consumers to get prescriptions for obesity medications. Will Mayo’s esteemed clinical reputation set it apart from competitors?

Digital health startups to watch: We spotlight medication management platform DecisionRx and suicide prevention provider Vita Health on the back of fresh funding.

Younger generations are making D2C health purchases: We explore which factors are driving the trend and examine the opportunity for healthcare brands and marketers.

Telehealth isn’t getting better: Patients who had an initial telehealth visit were more likely to need a follow-up appointment than patients who had an office visit. Geography plays a part that marketers should know about.

ACA enrollment sets a new record: 20.4 million people signed up for health insurance coverage via the Affordable Care Act marketplaces before the start of 2024. But it’s not all good news.

On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

Digital health startups to watch: We spotlight healthcare AI assistant Nabla and obesity care provider Knownwell on the back of fresh funding.

Hims & Hers secures another healthcare provider partner: The tie-ups drive referrals to larger health systems while helping Hims & Hers retain members.

Calling some Elevance Medicaid members: Elevance Health collaborated with Samsung and telecom giants to give eligible members customized smartphones. It’s a retention ploy in a market with a lot of churn.