The Federal Trade Commision (FTC) released new guidelines for health-related products—everything from dietary supplements to food to devices. The guidelines encourage marketing that is “truthful, not misleading, and supported by science.” The updates emphasize a few main pillars.
Dollar General isn’t ready for retail health primetime: It’s piloting mobile health clinics in Tennessee—but lacking an in-store element leaves it far behind established retail health players.
Is Amazon’s RxPass too good to be true? We look at the pros and cons of the new program, which offers some generic prescriptions for a flat $5 per month.
Ro goes all-in on weight loss: The D2C healthcare firm is adding a comprehensive weight loss program to its arsenal, but pricing will likely be an issue for consumers.
Healthcare providers don’t understand Gen Z: Recent research shows that healthcare providers may be targeting these young adults the wrong way.
Healthcare workers are still ready to jump ship: Labor issues are top of mind for health systems and other providers, even as organizations proceed with layoffs.
Healthcare interoperability state of play? Health systems are gearing up to spend more on connected health solutions in 2023. We explore the factors propelling this shift.
Doctors say digital tools are vital to patient engagement: We unpack recent research on physicians’ uptake of digital tools and the patient expectations that are driving the shift.
Charging for online messages affects provider and consumer behavior: One health system told clinicians they could charge for certain patient portal messages. We explore how the shift deters patients and confuses doctors.
Digital health startups to watch: This week, we spotlight healthcare staffing firm ShiftKey and food-as-medicine company ModifyHealth on the back of recent funding hauls.
Meta Quest adds connected fitness features for Android users: Fitness apps may spark more consumer interest in the VR headsets.
Transcarent gives members virtual access to medical second opinions: The company is hoping that its tie-up with Cleveland Clinic will generate savings for employer customers.
The least effective drugs get the most TV ad spending: We unpack a recent JAMA Network Online study of ad spending on drugs vs. their therapeutic value and posit the future of Rx ads on connected TVs.
Digital health startups to watch: This week, we spotlight kidney care startup Monogram Health and healthcare fintech Paytient on the back of recent funding hauls.
Hard times ahead for D2C healthcare marketers: We unpack Rock Health’s 2022 investment report and what the dropoff in funding means for consumer-focused healthcare brands.
Rising Rx prices spark market competition: Consumers are struggling to pay for their medications despite taking more meds than ever. Companies looking to tackle Rx costs are flooding the market.
Omada Health targets a new customer base: It’s now selling its products to health systems, starting with Intermountain Healthcare. Will its strategic pivot pay off?
Kroger Health touts in-store health services: A new brand campaign takes aim at retail health rivals while boosting its retail media network.
CVS’ investment in Carbon Health won’t satisfy its primary care need: It will likely keep exploring a primary care M&A as it pilots Carbon’s operating model in select stores.
Big players are eyeing integration and interoperability: We unpack some developments from this year’s CES and where we see the market moving this year.