Facebook’s reality check: The company has 10,000 employees working on its 10-year plan for augmented reality (AR) and virtual reality (VR). It’ll be a while before Facebook reaches its lofty goals, but marketers could see benefits soon in the form of new AR ad tools.
Big Tech may pay US news publishers: If the US joins France and Australia in passing a bill that lets publishers collectively bargain with tech companies, it could cause a ripple effect worldwide.
TV isn't going anywhere, but traditional pay TV is
Tot-casts: Apple plans to launch kids podcast collections, banking on parents wanting their kids to have entertainment options without adding more screen time.
As more viewers leave traditional TV packages for streaming alternatives, there is a heightened interest in how much money is being spent on video subscriptions and which companies are benefiting from changes in consumer viewing patterns.
Global esports and games viewership will surpass 1 billion by 2025: New projections from Juniper Research show impressive growth over the next five years and marketers.
Roblox could become a brand advertising powerhouse: Brands flocked to video games for experiential marketing during the pandemic—but Roblox's lasting popularity with kids and its planned ad capabilities could keep it an appealing option even after lockdowns end.
On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.
Disney's pivot to streaming is ramping up: Streaming is beginning to perform better than both its theatrical and TV segments, which makes it very likely that the company will focus more heavily on streaming in the future.
Roku takes a bite out of Nielsen: Roku bought Nielsen's advanced video ad segment, allowing marketers to target users watching linear TV on Roku. In exchange, Nielsen will get access to Roku's user data to improve its ratings system.
The enemy of my enemy: NBCU has partnered with Charter to expand its addressable offering in a bid to match the growing scale of CTV.
A partial goodbye to DirecTV: AT&T has sold a minority stake of its TV business to a private equity firm, and here's why we think the new arrangement could accelerate cord-cutting