The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.
By 2024, we expect US digital ad spend to be about $65 billion higher than what we expected before the pandemic. The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV.
Spotify’s podcast studio shutdown shows how large platforms changed the landscape: Studio 4 emerged when platforms were betting big on original content, but now famous names and legacy successes are king.
“Sing 2” shows that simultaneous theatrical and streaming releases remain powerful options for film studios: The movie has already made back its budget twice at the box office, but it failed to achieve the success of its 2016 prequel or the new “Spider-Man.”
Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic
Take-Two Interactive can make mobile and social gaming play with $13B Zynga acquisition: Merger would create one of the largest gaming conglomerates.
New podcasts are having difficulties breaking through: The industry boasts more listeners—and investment—than ever before, but new shows struggle to increase their audiences.
Take-Two Interactive’s purchase of Zynga cements its position as a gaming powerhouse: The $12.7 billion deal allows the company to expand its mobile presence amid continued success with console and PC gaming.
TikTok could be the savior of the box office and travel counter: Pandemic-challenged industries have embraced the social media app in the hopes of fueling their recovery.
In 2026, consumers will collectively use 70 million virtual reality (VR) headsets worldwide, a steep increase from 26 million in 2021.
Spotify adds clickable ads to its advertising lineup: The audio streaming company aims to transform podcast advertising with visual and interactive experiences.
The second time’s the charm as Image Comics workers vote to unionize: Staff overcame the comic publisher’s initial reluctance to support the union.
On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Meta could have created its own AR/VR OS but chose to use a modified version of Google’s Android: Short-term convenience could lead to long-term problems in the metaverse.
WarnerMedia partners with measurement firms to launch Nielsen alternative: The broadcaster is the second this week to announce a fresh option as the TV measurement space becomes more fractured.
Russo brothers’ studio gets cash infusion from game-maker Nexon to produce shows: The $400 million investment marks the latest push by major game publishers to create blockbuster media of their most popular intellectual properties.
Major streaming services enjoyed double-digit viewing time growth in 2021: Our latest US Time Spent With Media Forecast shows that Netflix and Disney rode hits like “Squid Game” to unforeseen success.
The vision of augmented reality (AR) headsets replacing smartphones could become a reality sooner than expected in China.
OPI and Xbox release nail polishes that unlock video game content: It’s another sign that brands are waking up to the fact that female consumers actually play video games.
The vision of augmented reality (AR) headsets replacing smartphones could become a reality sooner than expected in China. Advances in hardware and new AR commerce use cases are paving the way.