Jim Brisimitzis wants us to know that 5G is so much more than an opportunity for telecom companies alone. He’s building an innovation lab to develop and validate the use cases for 5G networks across industries—from manufacturing to farming.
The US telecom industry has long been an advertising behemoth. While the telecom space has fewer companies than any of the other industries we track, these players are almost all huge spenders.
eMarketer research analysts Man-Chung Cheung and Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss when we'll get 5G, how the pandemic has affected its rollout, what it will make possible, the current dispute between Huawei and the US government and what 5G means for marketers.