Its AI Overviews feature aims to keep consumers engaged and integrate targeted ads seamlessly, enhancing both user experience and advertiser reach.
Tech giants praise Nvidia while they plot its downfall: Nvidia’s earnings are expected to impress again, but the longer-term trajectory is more uncertain as competition mounts.
Sixteen AI companies, including Google, Meta, and Microsoft, pledged at a Seoul summit to prioritize safe AI development and transparent governance. Time will tell if AI rivals can coexist as competition intensifies.
Over a quarter (26.6%) of US internet users will use generative AI at work next year, according to our June 2023 forecast. Many applications will come from tech companies embedding AI into existing workflows, like using Microsoft Copilot for productivity or Google Gemini to create images. To stay ahead of the AI innovation curve, marketers should seek out and experiment with new applications, according to experts at the BrXnd NYC AI in marketing conference earlier this month. Here are four key takeaways from the event.
Health systems are carefully evaluating genAI documentation solutions: But the market is quickly crowding with new tools. Price and product differentiation will be paramount.
Though platforms like Perplexity, Arc Browser, and Bing have advanced generated search results, Google’s announcement last week that it’s rolling out “AI Overviews” to searchers will likely make AI-written search results the norm. But some marketers say the feature is not quite ready for widespread use.
Can Apple entice hesitant consumers with a thinner iPhone? Smartphone buyers have been unimpressed with recent models. A flashy feature is a smart move if priced right.
The computers feature AI-enabled hardware with on-device AI applications, kickstarting a new PC upgrade cycle.
On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.
OpenAI loses key superalignment researchers: Upheaval at the genAI startup raises questions about safety and governance—pointing to Big Tech’s advantages in the AI race
Big Tech bleeds talent over RTO policies: A study found that senior employees left for competitors with more flexible policies, potentially impacting AI era productivity and innovation.
The publishing industry reacts to Google’s AI overviews: AI-generated answers now claim the top spot on search results, reducing third-party traffic significantly.
OpenAI and Google push AI from browsers to devices with new multimodal capabilities, speeding up mainstream adoption. Smaller players will need partnerships to maintain mainstream relevance.
YouTube’s advertising and creator strategy is paying off: The company boasted significant viewer and ad spend growth at Upfronts, alongside new ad formats fueled by AI.
Despite having 7 million paid subscribers, Meta is shuttering the Facebook-based work service to build better AI and mixed reality business solutions
Google’s I/O showcases bold AI integration across products: The announcements show its marketplace strength but it’ll need an effective monetization strategy to beat the competition.
On-device AI will mark a major update for Siri and the iPhone. It could be a watershed moment for consumer AI use that boosts OpenAI’s value
Major firms like Apple and Microsoft are investing heavily in Southeast Asia, drawn by its strategic advantages, booming tech market, and pro-business climate.
OpenAI unveils desktop option for ChatGPT and latest GPT-4o model: It’s offering the latest upgrades for free. A short-term revenue hit could be worth longer-term site traffic.
Economic pressures reduce marketing budgets as percentage of revenues: CMOs respond by prioritizing AI to enhance efficiency and ROI.