By securing public sector deals, OpenAI accesses an untapped market and strengthens its brand trust—and that’s becoming vital in an increasingly crowded field.
Content licensing partnerships improve AI offerings and let publishers curb unauthorized use. But most AI companies can’t afford to ink such deals.
The company’s survey shows nearly 50% of small businesses use AI for marketing, yet 73% lack confidence in their strategies, highlighting an opportunity.
After increased investment in genAI, companies are struggling to measure the impact of initiatives, evaluate regulatory challenges, and achieve ROI.
AI Overviews aren’t meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.
Refusals by the popular apps Procreate and Halide to adopt AI reflect artists’ fears and growing anti-AI sentiment in the creative community. This backlash could shape the future of digital art in marketing and advertising.
AMD will acquire ZT Systems for $4.9 billion to enhance its data center capabilities and compete with Nvidia in the AI server market.
Q1 closures jumped 60% YoY as VC activity shrank, signaling unrelenting strain on startups and more acquisitions ahead.
On today’s podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney’s streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.
They must choose between sacrificing traffic or protecting their content from Google’s AI use.
Companies investing in AI are facing a longer road to profitability, with meaningful benefits likely years away
SB 1047’s restrictions could drive major AI companies out of the state, threatening innovation.
X AI tool reignites brand safety concerns: Grok genAI was used to create violent images of brand mascots and celebrities, highlighting social media’s moderation challenge.
The layoffs reflect a growing trend in tech in which innovation is prioritized over job retention.
SAG-AFTRA softens on AI: Nearly a year after its historic strike began, the union will allow actors to make AI deals with advertisers.
Top firms like McKinsey, Accenture, and Deloitte are investing billions to remain ahead in the AI race.
With 70% of companies at risk and deepfake incidents soaring, enhanced biometric authentication and awareness are critical.
Tech’s Big Five (including Meta, Google, Amazon, Microsoft, and Apple) have all upped mentions of AI during their 2024 earnings calls compared with two years prior, according to company releases.
Google’s chatbot, now more personalized and human-like, sets the stage for increased AI adoption and market leadership.
AI will evolve from customer engagement tool to brand ambassador. Virtual shopping assistants are getting generative capabilities.