Target’s new genAI-powered chatbot aims to boost associates’ efficiency: Walmart is also testing a genAI tool for workers as retailers look to technology to improve the in-store experience.
The AI startup is being accused of content theft by Forbes, Wired, and The Shortcut. Legal action looms as tensions rise between media and AI companies over content scraping and attribution
“I wish more brands would take more small swings to see what kinds of new experiences, products, interactions they can create [with generative AI],” said Jenny Nicholson, founder at creative AI agency Queen of Swords. The agency worked with wedding planning site Zola to develop its Split the Decisions chatbot last year.
On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.
Smart tech enhances travel experience: Travelers say rental homes and hotel rooms with smart devices improve comfort, convenience, and sustainability. Adding these features can save properties money too.
Ilya Sutskever launches Safe Superintelligence Inc., reflecting ex-OpenAI leaders’ trend toward AI safety amid commercial pressures in the industry.
Although there’s no industry standard yet for AI watermarking, Meta’s new audio AI detection tool could become a leader.
The year is nearly halfway over. As we prepare for H2, our analysts have been hard at work debating some very specific—and potentially unlikely—predictions that could play out in the coming months. Everything from retail media standardization to drone delivery to AI partnerships is at play over the rest of 2024. Here are some of our analysts' hottest takes.
2024 election sparks brand safety concerns: social media platforms face backlash over misinformation and weakened content moderation.
Automation and AI are enhancing email marketing with improved personalization and efficiency.
Sharing its development and testing playbook could help close AI’s security gaps as businesses rush to adopt genAI.
In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Apple is working to dominate in the AI race and might not be willing to play a fintech long game simultaneously.
Meta monetizes Messenger: Brands can now send messages to consumers who opt in, encroaching on SMS messaging platforms' value proposition.
It’s the latest example of consumer trust colliding with genAI expansion and underscores AI’s hunger for user-generated content.
Publishers grapple with user distrust over AI: Concerns about misinformation have spiked, highlighting a challenge for the industry’s new direction.
TikTok unveils new AI tools: The platform streamlines content creation with avatars and dubbing, highlighting new challenges like deepfakes and transparency in years to come.
Despite its AI potential, decentralized teams and bureaucracy reportedly hinder progress at a time when competitors are racing to compete to bring genAI to the mainstream.
On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.
Advancing its investment in genAI startups is a smart step for Amazon, but it shouldn’t lose focus on improving its current products.