Perplexity takes on Google: The AI-powered search engine launched a Buy with Pro ecommerce feature, along with a host of other shopping-related elements to broaden its utility and appeal.
On today’s podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years’, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.
Yum Brands uses AI to drive marketing for KFC, Taco Bell: The technology helps target audiences and write copy.
TikTok’s Symphony Studio debuts globally: AI-powered ad tools simplify video creation, helping brands scale campaigns effortlessly and stay relevant.
On today’s podcast episode, we discuss what’s behind Google’s recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we’re at with the search giant’s two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.
GenAI reaches a crossroads: While nearly all executives embrace AI investments, employee apprehension and lagging adoption expose cracks in the workforce’s readiness for an AI-powered future.
Scam Detection uses on-device AI to flag suspicious calls, offering a powerful edge in the smartphone race.
Big-name backers bet on its fast, cost-effective tools to improve marketing workflows and supercharge genAI innovation.
By enabling nuanced, real-time audio translations, DeepL helps companies localize content, enhance CX, and reach untapped regions with tailored strategies.
The beta feature simplifies music remixing for creators, signaling YouTube’s push to rival TikTok in video innovation.
Lackluster improvements in OpenAI’s Orion signal that limited training data and expensive computing could slow future breakthroughs.
Consumers are cautiously optimistic about AI use. Over 100 million people will use generative AI (genAI) in the US this year, per our June 2024 forecast. But many are still distrustful of the tech as it relates to consumer privacy, personalization, and its capacity to hallucinate. Here are five charts demonstrating how consumers really feel about AI, and what marketers can do to make them more comfortable with the evolving technology.
The chatbot’s surging usage signals a shift toward AI tools as real-time search and conversational responses redefine how users access information.
Amazon’s program democratizes access to compute resources and raises concerns about aligning corporate goals with academic freedom.
Ad targeting starts with finding the right people. AI has helped marketers do this for years with sophisticated clustering algorithms. These algorithms create segments of people based on certain similarities that indicate their likelihood to respond to an ad. GenAI can make it easier to build these segments on the fly.
AppLovin's Axon engine drives ad success: Its AI-powered product boosted software platform revenues by 66% year over year.
On today’s podcast episode, we discuss what the arrival of SearchGPT means for the search universe, the best ways to market through emotion, what the November holiday shopping season storyline will be, what happens now we have reached “peak media”, the most suitable post-pandemic work arrangement, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch.
Generative AI lands above phishing as a major threat, with leaders urging stronger safeguards and testing by humans.
Amazon considers Anthropic stake: Backing the startup and offering cheaper infrastructure could help Amazon expand its AI influence, but the move could restrict Anthropic’s options in the long run.
A dismissal of claims by news outlets emphasizes the difficulty publishers face in stopping AI scraping and raises the stakes for ongoing lawsuits.