eMarketer Roundups

To make an Upfront commitment is to make a bet—a bet that buying inventory ahead of time is worth the discount and that buying closer to when ads run is not worth the premium. It’s a better bet to grab ad space now in case it runs out later.

An infographic guide for marketers looking to understand today’s retail market

Despite the stagnation of the traditional TV market, US TV screen advertising will grow by over $14 billion in the next four years. Viewing patterns are shifting toward digital as more Americans continue to cut the cord and move to connected TVs and streaming services.

After a banner year in 2021, we expect retail media advertising to rise to $52.21 billion by 2023. Dozens of retail media networks have launched over the past few years, with virtually every leading digital marketplace, mass merchandiser, national grocery chain, category-specific retailer, and delivery provider getting into the game.

Curated by eMarketer, this special collection of interviews will help you understand how CMOs tackle challenges, disrupt an industry, embrace digital transformation, and make the CMO role their own based on their industry and organization’s needs.

Social network user numbers are still rising in the US, UK, and Canada—albeit slowly. This is to be expected as the social media market matures. But the user makeup of the main platforms is changing, and there’s more competition.

Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the social commerce landscape across key areas such as livestream shopping, TikTok, influencer marketing, and what we can expect to see in the future.

Interviews & Insights with Retailers in Latin America, Part One

Curated by eMarketer, this special collection of interviews will help you understand the financial services industry’s digital acceleration and how companies are pivoting toward fintech to increase retention.

Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.

Curated by eMarketer, this special collection of interviews will help you understand how intentional marketing, quality products, conversion strategies, and more have led direct-to-consumer (D2C) brands to success.

This Snapshot includes infographics illustrating our proprietary forecast on the US retail market’s online and offline sales, ad spend trends, as well as where and what shoppers are buying.

This Snapshot includes infographics illustrating our proprietary forecast on time spent with media—digital and traditional—in the US, Canada, UK, Germany, France, India, China, Japan, and South Korea.

Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what’s in store for TV and video advertisers as time spent shifts, audience measurement evolves, and more.

Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) brands are focusing on the critical challenges facing the sector and what’s envisioned for the future.

Curated by eMarketer, this special collection of interviews will help you understand how the travel industry is recovering post-COVID and planning for what’s ahead.

Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what is driving D2C success and why data is a crucial pillar of the business.

Curated by eMarketer, this special collection of interviews will help you understand how marketers took their experiences of the last year and applied those learnings toward their holiday strategy.

The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps. As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.