Financial Services

This tie-up helps the BNPL fintech keep up with major competitors Klarna, Affirm, and Afterpay, which are all already integrated with the payments platform

But usage of the payment option remained quite limited compared with the share of buyers who use BNPL at any point during the year

It’s unclear whether customers understand what’s required for that level of personalization. Banks must bring customers up to speed about how they’ll do it.

This decision will transform the digital wallet competitive landscape, giving players like Google Pay and PayPal the opportunity to catch up to Apple Pay’s in-store presence

The tie-up introduces the BNPL player to a new purchase category, helping it diversify payments volume as key partnerships face risk

The move is part of the BNPL fintech’s efforts to become a super app, and the accounts’ tie-in to Klarna’s newly launched rewards should help spur adoption

The fintech will no longer be held to a transaction cap, which will let it capture higher value remittances and expand into business payments in the country

The $15 million can help repair customer relationships, but Block still faces other legal troubles ahead

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