Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.
Android users spent more time watching TikTok than YouTube in the US: YouTube still reigns overall, but it could be ceding ground on mobile devices.
The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.
On today's episode, we discuss how Disney+ stacks up against the competition and how Disney-owned Hulu and ESPN+ are getting on. We then talk about the Media Rating Council (MRC) taking its accreditation from Nielsen's measurement services, whether national TV ad minutes per hour are going up or down, and if Apple TV+ will ever be able to enter the real streaming wars conversation. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
HBO Max launches standalone app for Vizio SmartCast TVs: The move is another indicator that the streaming service is focusing on distribution and reach.
China will enforce an even stricter gaming curfew for minors: The country's crackdown on Big Tech has lead to significantly reduced playtime for minors, spelling further trouble for Tencent and other conglomerates.
In 2020, B2B digital ad spending leaped from 4.9% of the US digital ad market to 5.7%, marking a sizable growth in share for the industry.
On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
Out-of-home advertising has a long road to recovery: Digital OOH spend will recover quickly, but the overall influence of OOH ads will decrease in the next few years.
US spending decreased significantly across out-of-home (OOH) ad formats from Q1 2020 to Q1 2021, but not all categories were affected equally.
We project the number of paid digital audio subscribers in the US will hit 121.9 million this year, up 11% over 2020's total.
TikTok is extending its video length again: The app recently rolled out 3-minute videos, but it's extending the length to 5 minutes in an attempt to compete with YouTube
Europe's video game market grew 22% YoY in 2020: The rise of social and mobile games is presenting opportunities for marketers to reach gaming audiences.
Walmart unveils details of its new DSP: The demand-side platform, built in partnership with The Trade Desk, is set to debut in October.
Read the latest TV marketing stories from Insider Intelligence.
Warby Parker’s IPO filing suggests hurdles to profitability: The eyewear brand outlined its rising sales and deepening losses in the new disclosure.
Joe Rogan’s podcast may have lost influence since becoming a Spotify exclusive: New data suggests that even high-profile creators may face difficulty in persuading their audience to follow them elsewhere.
Advertisers may never see the likes of Nielsen again: NBCUniversal announced it is creating an independent measurement system in partnership with other firms.
Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.
TV's fall lineup is stacked: The pandemic led to major changes in viewing habits for TV and streaming services, and competitors are putting their best assets on the table to see which changes are here to stay.