On today's episode, we discuss whether Amazon's new home robot could be the "fourth screen," the significance of the creator economy, online shopping's ceiling, how much people notice social media ads, YouTube's upcoming Holiday Stream and Shop event, the real meaning of freedom at work, an explanation of who you’ve been dreaming about, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and senior analysts at Insider Intelligence Audrey Schomer and Ross Benes.
On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.
China's ecommerce ad spending will reach $50.31 billion in 2021, which is nearly double that of the US.
Advertisers want in on climate and sustainability coverage: Several publishers reported a heavy increase in advertiser interest around climate coverage compared with last year.
Among connected TV (CTV) companies we forecast, Hulu will lead in US ad revenues in 2021 at $3.13 billion, up 44% over 2020.
For the second year in a row, the pandemic was a major influence on media consumption and device ownership.
How trust helps brands build connections: At Advertising Week NY, executives discuss how to measure brand trust, its importance, and its positive downstream effects.
On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.
Reddit's US ad revenues will increase 89.0% in 2021 to reach $305.1 million, up from $161.4 million in 2020, shattering our previous expectations of $247.9 million in 2021.
The future of attribution looks murky for TV: As regulations and privacy changes cause a move away from data, TV has to find ways to reassure marketers and build detailed attribution.
Following an excellent Q1 and Q2 in 2021 with 46% and 56% growth respectively, Facebook's US ad revenue is projected to hit $50 billion by year-end 2021, accounting for a 23.8% share of the US's total digital ad spending in 2021.
Apple’s privacy focus has boosted its ad business: AppTrackingTransparency and iOS 14.5 made the consumer electronics leader millions of dollars.
This year, a resounding 2.96 billion people worldwide will play digital games, whether via console, computer, or mobile device.
On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q3, including global podcast listeners, 5G users, and connected car drivers. We then talk about heavy podcast listeners' receptiveness to ads, the rise of paywalls, and whether audio glasses can become a mass-market product. Tune in to the discussion with eMarketer senior forecasting analysts at Insider Intelligence Peter Vahle and Peter Newman.
As cookie alternatives proliferate, the Interactive Advertising Bureau (IAB) is stepping in to provide order: The newly launched id-sources.json framework is meant to clarify which new IDs are being used by ad networks and publishers.
YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.
Twitter’s ad-centric days aren’t over yet: The platform is still developing new advertising features that take user feedback into account.
Twitter attempts to catch up to competitors’ advertising lead: The platform announced a few incremental improvements to its ad products—but will they be enough to compete with Facebook’s dominance?
Agencies try to win Facebook’s media business while weighing the consequences: Publicis, Havas, and Dentsu vie for the $1 billion account while considering whether taking on the beleaguered social media giant could cost them other clients or staff.