eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses what he's paying attention to in 2021 and why: how the coronavirus changed mobile, the importance of iOS 14, and regulation's impact on location data.
The major auto companies reported improved Q4 2020 sales figures yesterday, a good indication for ad spending growth this year if momentum persists.
Never in the past two decades of social media history have the features, ad formats, and other business initiatives of the four major social platforms looked as similar as they do today.
The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF sensor.) Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.
During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.
The biggest demand-side platforms (DSPs), like Amazon and Google, are the companies best poised to navigate the shift away from third-party cookies, according to US marketers, which could see the companies gain market share as cookies are phased out.
Programmatic digital display ad spending will grow 10.4% this year, outpacing overall digital ad spending because of its cost-effectiveness and the transparency it provides.
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.
A seemingly growing percentage of CTV advertising is fraudulent, but how big the issue actually is has the industry divided.
November marked the highest ad spend growth for 2020 yet, with digital shining particularly brightly—in line with expectations of an end-of-year rebound.
For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss what they're paying attention to in 2021 and why: digital ad measurement, connected TV, and ecommerce channel advertising.
Unilever will advertise on Facebook and Twitter again after they agreed to improve their content policies—and we may see more of this strong-arming by advertisers in the future.
Comcast-owned FreeWheel will acquire Beeswax, whose unique buying model may appeal to advertisers paying higher costs per thousand (CPMs) for CTV inventory.
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether the FTC will break up Facebook, a new Discovery+ streaming service, whether Facebook ads are reaching saturation, how customer service changed in 2020, the FTC wanting Big Tech to explain what they do with data, what most people dream about, and more.
Facebook has long taken the lion’s share of UK social ad spending, but this may change as smaller platforms like Snapchat and TikTok quickly expand their ad offerings.
The Trade Desk pulled in three new members for its single sign-on solution, most notably The Washington Post, its first major publisher.
Most media buyers’ budgets will remain pliable in 2021, which will translate into a focus on flexible channels and strategies.
US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.
We recapped five digital trends that will take place next year: how Big Tech will be reined in, despite not breaking up in the immediate future; why a federal privacy law will likely pass; how a retail media trio—made up of Amazon, Walmart, and Instacart—will challenge the duopoly; how advertisers will test new targeting and measurement techniques; and, how first party data will reign. Here are five other trends we think will happen in 2021.