Read the latest TV marketing stories from Insider Intelligence.
Warby Parker’s IPO filing suggests hurdles to profitability: The eyewear brand outlined its rising sales and deepening losses in the new disclosure.
Joe Rogan’s podcast may have lost influence since becoming a Spotify exclusive: New data suggests that even high-profile creators may face difficulty in persuading their audience to follow them elsewhere.
Advertisers may never see the likes of Nielsen again: NBCUniversal announced it is creating an independent measurement system in partnership with other firms.
Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.
TV's fall lineup is stacked: The pandemic led to major changes in viewing habits for TV and streaming services, and competitors are putting their best assets on the table to see which changes are here to stay.
News media ads are more memorable than others: An unprompted recall study found that print news ads outperform Facebook ads by as much as four times.
McDonald’s, Apple led in spending among US out-of-home advertisers in 2020
Streaming services will have to go beyond video in order to stay competitive: As viewers question how cost-effective cord-cutting is, streaming services are thinking outside "business as usual" to retain customers.
TV viewership is up, but a new COVID wave might put a dent in time spent: We expect average daily time spent across both TV and digital video to drop slightly this year.
Marketer concerns about ad frequency on connected TVs might be misplaced: However, the reach of these campaigns is not as broad as first hoped.
Neustar unveils tool to help brands minimize risk of third-party data loss: Given the delayed deprecation of third-party cookies, it remains to be seen whether marketers will hop on the opportunity or drag their feet.
Amazon’s move into podcasts creates the possibility for massive, networkwide deals: The platform’s recent content acquisitions point to how lucrative podcasts are as a vehicle for ads, even during the pandemic.
Procter & Gamble is the world’s top advertiser: The consumer goods giant is expected to beat Amazon this year after losing its title in 2020’s rankings.
How Olympic viewers streamed the opening ceremony
The US auto industry's digital ad spending will rebound completely from 2020's pandemic-propelled losses, allowing for a full recovery in ad spending by the end of 2021.
Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.
The computing products and consumer electronics industry saw increased revenues in 2020, and that bump will accelerate digital ad spending for years to come.
Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.
Disney's Q3 earnings: Expect slowing subscriber growth alongside healthy ad sales—but don't get too excited about US TV ad sales as a whole.