A less global set of Olympic fans: Olympic organizers have banned foreign spectators from attending the games in Japan this summer, and there are two questions marketers should consider in response to this decision.
State attorneys general don’t buy Google’s argument: The Texas-led case against Google has been amended to include claims that a cookieless Chrome is anticompetitive, despite the tech giant saying that its browser changes have been welcomed by advertisers.
Peacock wants to charge TV premiums for streaming: While streaming viewership continues to grow, NBCU's ambitious goal of pulling in equal ad pricing for its platform will likely face pushback.
The Grammys flopped, but ad revenues soared: Despite historical low ratings, this year's Grammy Awards brought in $80 million in ad spending—a trend seen in many major live TV events. But as TV viewership keeps dropping, the bubble will likely burst soon.
On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.
Digital audio has undoubtedly benefited from the UK lockdowns. Even with reduced commuting likely eating into their time spent with mobile audio, UK listeners still tuned in to digital audio elsewhere and will continue doing so.
On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Advertisers missed March Madness, too: WarnerMedia and ViacomCBS reported record demand for the tournament with one exec saying, "This is the best year we've ever had."
On today's episode, we discuss Google's recent announcement not to build alternative user-level identifiers or support them in their ad stack. How does this change the upcoming cookieless landscape, how does FloC fit in, and how might these changes affect consumer privacy? We then talk about whether The Trade Desk's investments may help it better compete with Google, Facebook lifting its political ad ban, engagement with misinformation on social media, and what to make of The Walt Disney Co.'s new ad exchange. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Nicole Perrin.
The intermediation of programmatic transactions opened up a number of opportunities for fraud and data leakage in display advertising. Christiana Cacciapuoti, executive director at industry consortium AdLedger, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the latest tests of the CryptoRTB protocol, how it will help advertisers avoid fraud, and what advertisers need to understand about cryptography in programmatic transactions.
Penske gets into the first-party-data business: The publisher may have an extra edge given its specific collection of art-, music-, and entertainment-focused content.
Tot-casts: Apple plans to launch kids podcast collections, banking on parents wanting their kids to have entertainment options without adding more screen time.
On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.
The Post goes buy-side: The Washington Post is betting that its scale will help it stand out in the market when it opens up its Zeus platform and network of publisher websites to ad buyers next quarter.
Which ad type do US adults trust?
On today's episode, we discuss Pinterest's unique advertising challenges, how its user growth compares with the other digital advertising giants, and the balance between shopping and buying on the platform. We then talk about what is most important to customers using curbside pickup, how Target capped off an exceptional 2020, and how to fairly measure in-store retail's performance going forward as stores reopen with limited capacity. Tune in to the discussion with eMarketer analyst at Insider Intelligence Daniel Keyes.
Pinterest capitalizes on video gains: Following accelerated digital video behaviors, the company announced new video ad tools for brands at its first advertiser summit.
Facebook can’t get over political ads: The platform is allowing them once again, despite continued backlash and the fact that political ads make up a small fraction of its ad revenues.
Roku takes a bite out of Nielsen: Roku bought Nielsen's advanced video ad segment, allowing marketers to target users watching linear TV on Roku. In exchange, Nielsen will get access to Roku's user data to improve its ratings system.
At-home fitness goes big: Three at-home and digital fitness companies spent more than $280 million last year and are set to spend even more in 2021.