Marketers shift their strategies to focus on CTV—that includes those that take advantage of CTV’s better targeting and measurement. But even though linear TV is on the decline, it’s still massive, and marketers need to balance their strategy shifts accordingly.
Kantar estimates that the slots will average $5.6 million a pop this year, reflecting the NFL’s unique ability to continue pulling in viewers and marketers.
eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses some big questions heading into 2021: What kind of traditional media rebound do we expect, will there be a tidal wave of pent-up demand, and how has the customer journey changed forever? She then talks about the implications of IAC spinning off Vimeo, whether we have already given up on privacy, and Amazon Marketing Cloud (AMC) opening a public beta.
Net connected TV (CTV) ad revenues from YouTube, Roku, and Hulu made up about half of all US CTV ad revenues in 2020, with YouTube in the lead as the largest seller.
eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses what he's paying attention to in 2021 and why: how the coronavirus changed mobile, the importance of iOS 14, and regulation's impact on location data.
The major auto companies reported improved Q4 2020 sales figures yesterday, a good indication for ad spending growth this year if momentum persists.
Never in the past two decades of social media history have the features, ad formats, and other business initiatives of the four major social platforms looked as similar as they do today.
The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF sensor.) Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.
During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.
The biggest demand-side platforms (DSPs), like Amazon and Google, are the companies best poised to navigate the shift away from third-party cookies, according to US marketers, which could see the companies gain market share as cookies are phased out.
Programmatic digital display ad spending will grow 10.4% this year, outpacing overall digital ad spending because of its cost-effectiveness and the transparency it provides.
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.
A seemingly growing percentage of CTV advertising is fraudulent, but how big the issue actually is has the industry divided.
November marked the highest ad spend growth for 2020 yet, with digital shining particularly brightly—in line with expectations of an end-of-year rebound.
For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss what they're paying attention to in 2021 and why: digital ad measurement, connected TV, and ecommerce channel advertising.
Unilever will advertise on Facebook and Twitter again after they agreed to improve their content policies—and we may see more of this strong-arming by advertisers in the future.
Comcast-owned FreeWheel will acquire Beeswax, whose unique buying model may appeal to advertisers paying higher costs per thousand (CPMs) for CTV inventory.
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether the FTC will break up Facebook, a new Discovery+ streaming service, whether Facebook ads are reaching saturation, how customer service changed in 2020, the FTC wanting Big Tech to explain what they do with data, what most people dream about, and more.
Facebook has long taken the lion’s share of UK social ad spending, but this may change as smaller platforms like Snapchat and TikTok quickly expand their ad offerings.