The Trade Desk pulled in three new members for its single sign-on solution, most notably The Washington Post, its first major publisher.
Most media buyers’ budgets will remain pliable in 2021, which will translate into a focus on flexible channels and strategies.
US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.
We recapped five digital trends that will take place next year: how Big Tech will be reined in, despite not breaking up in the immediate future; why a federal privacy law will likely pass; how a retail media trio—made up of Amazon, Walmart, and Instacart—will challenge the duopoly; how advertisers will test new targeting and measurement techniques; and, how first party data will reign. Here are five other trends we think will happen in 2021.
While so much is up in the air, the past year has all but guaranteed one thing: next year will be one of digital acceleration. Here are five key digital trends we’re predicting for 2021, adapted from our latest report.
Programmatic ad spending in Canada will grow by just 0.6% this year, with the strength of mobile and video keeping overall growth positive.
Insider Intelligence and its eMarketer team generate roughly 1,500 forecasts on digital transformation topics every year. These estimates are mainly produced on an annual basis, with several of the highest-profile metrics reassessed one additional time during the year.
YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).
The US programmatic digital display market started 2020 off strong, but everything changed in late March when the pandemic put many advertisers on pause. Freestar CEO Kurt Donnell joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the publisher monetization partner's experience of pandemic volatility and the K-shaped recovery of ad spending.
Athletic apparel seller Vuori is dipping its toes in a new advertising realm with its first-ever TV commercials—an opportunity to spotlight its high-in-demand product category, as many consumers are gravitating toward activewear amid the pandemic.
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what an advertising rebound will actually look like next year. They then talk about how to reach ad-free streamers, new podcast measurement guidelines, and whether WarnerMedia just killed the movies.
Amazon was ranked the largest global advertiser in terms of spending for the first time last year and may be set to do it again this year.
Facebook, including Instagram, will net $33.48 billion in US ad revenues this year, up 12.4% year-over-year.
FreeWheel will now lead ad decisioning across all NBCUniversal properties, removing limits placed by the fragmentation of platforms and ad technology.
GroupM estimates that digital will make up 51% of total US ad spend, a rare “bright spot” that has been a boon for Google, Facebook, and Amazon.
The Interactive Advertising Bureau (IAB) released a set of metrics to measure podcast performance, and the increase in measurement and targeting ability could help attract more ad dollars.
Amazon’s ad revenues along with its retail sales have increased as consumers continue to shift to ecommerce at elevated rates.
The programmatic ad market in Canada will be flat in 2020, but it still makes up more than four-in-five digital display dollars, per our latest ad spending forecast. The pandemic’s impact on overall ad spending was evident in stagnant programmatic digital display ad spending, which is expected to grow just 0.6% in 2020 after several strong years of growth.
On July 1, 2020, many advertisers pulled their spending from Facebook and Instagram, and in some cases Twitter, to show solidarity with the racial justice movement and for other reasons. While it got a lot of media attention, the ad boycott did not negatively affect the social properties’ ad revenues.