With Twitter ad revenues tanking and Twitter Blue in shambles, what’s left? The latest round of layoffs has left the company without a landing net.
US social ad spend growth will near 9% this year and return to double digits in 2024, per our forecast. Last year’s 3.6% increase reflects a normalization after 2021’s rapid growth, as well as targeting challenges resulting from Apple’s AppTrackingTransparency framework.
Warner Bros. Discovery sees better days ahead: After a tough quarter, company aims to focus on streaming and turn the corner on the debt conversation.
Big Tech layoffs going global: The next wave of layoffs for Big Tech is starting overseas as beleaguered companies pause on expansion and international investments while they restructure.
In a video- and image-centric world, SEO is still the key to allocating marketing budgets, and Google has already done much of the research for you. “Every time Google shows a search result, they are displaying billions of dollars in R&D to understand the customer,” said Wil Reynolds, VP of Innovation at Seer Interactive, speaking at the Paid Search Association annual conference. “Billions that I don't have.”
Gen Z’s love of Apple is its secret weapon: The cohort should help it build its advertising business for years to come
Film and TV companies are expanding into video games: Whether it’s mobile games, mid-budget indie titles, or mega-franchise blockbusters, Hollywood’s next frontier is gaming.
National news organizations losing credibility among US consumers: Study shows concern about rising bias in media reporting.
For the first time, US adults will spend more time per day with digital video than with TV this year, according to our forecast, as the cord-cutting revolution takes hold. Total time spent with digital video and TV will remain just over 6 hours per day, the same amount it’s been since 2020.
If the “Retail Media 1.0” era was primarily about search-driven ecommerce, then Retail Media 2.0 (with credit to Peter Moustakerski) will be about moving up the funnel and across retail channels
Of Microsoft’s $198 billion in revenues last year, only about 6% came from advertising. Could a revamped Bing help build out this revenue stream? It’s hard to imagine, but not impossible. Here are five charts that look at Microsoft’s latest ad moves.
There’s no stopping the retail media juggernaut. At $45.05 billion in US spending in 2023, it’s already far ahead of connected TV and closing in on traditional TV.
Google’s alleged Chrome-related payments to Apple draw UK regulator scrutiny: Concern arises that the relationship is stifling competition.
Instagram takes a page from Telegram’s playbook: The platform’s latest foray from its roots could appeal to creators.
Twitter sparks up cannabis ads: The social media platform opens the door to cannabis companies to boost ad revenues in the US, but it will need to recover its reputation among Big Pharma.
The Trade Desk shows a way forward for advertising: Strong adoption of its Unified ID 2.0 solution led the company to strong Q4 earnings.
Wojcicki, who transformed YouTube, is leaving as CEO: Longtime aide Mohan will replace her, signaling big changes are likely not coming.
At an estimated $7 million for 30 seconds of airtime this year, Super Bowl ads were by far the priciest ad inventory anywhere.
Snapchat sees user bump amid economic headwinds: Company outlines the steps it’s taking to bolster direct-response ad performance.
Though only available in limited preview, the new AI-powered Bing search engine received a thumbs-up from 71% of testers, Microsoft said in a blog released Thursday. In addition, there has been increased engagement in traditional search results as well as with the new chat feature.