On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
Out-of-home advertising has a long road to recovery: Digital OOH spend will recover quickly, but the overall influence of OOH ads will decrease in the next few years.
US spending decreased significantly across out-of-home (OOH) ad formats from Q1 2020 to Q1 2021, but not all categories were affected equally.
We project the number of paid digital audio subscribers in the US will hit 121.9 million this year, up 11% over 2020's total.
TikTok is extending its video length again: The app recently rolled out 3-minute videos, but it's extending the length to 5 minutes in an attempt to compete with YouTube
Europe's video game market grew 22% YoY in 2020: The rise of social and mobile games is presenting opportunities for marketers to reach gaming audiences.
Walmart unveils details of its new DSP: The demand-side platform, built in partnership with The Trade Desk, is set to debut in October.
Read the latest TV marketing stories from Insider Intelligence.
Warby Parker’s IPO filing suggests hurdles to profitability: The eyewear brand outlined its rising sales and deepening losses in the new disclosure.
Joe Rogan’s podcast may have lost influence since becoming a Spotify exclusive: New data suggests that even high-profile creators may face difficulty in persuading their audience to follow them elsewhere.
Advertisers may never see the likes of Nielsen again: NBCUniversal announced it is creating an independent measurement system in partnership with other firms.
Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin for the last episode of The Ad Platform to discuss which industries are increasing ad spending fastest, how advertisers are reacting to less Identifier for Advertisers availability, and why momentum in connected TV is exciting.
TV's fall lineup is stacked: The pandemic led to major changes in viewing habits for TV and streaming services, and competitors are putting their best assets on the table to see which changes are here to stay.
News media ads are more memorable than others: An unprompted recall study found that print news ads outperform Facebook ads by as much as four times.
McDonald’s, Apple led in spending among US out-of-home advertisers in 2020
Streaming services will have to go beyond video in order to stay competitive: As viewers question how cost-effective cord-cutting is, streaming services are thinking outside "business as usual" to retain customers.
TV viewership is up, but a new COVID wave might put a dent in time spent: We expect average daily time spent across both TV and digital video to drop slightly this year.
Marketer concerns about ad frequency on connected TVs might be misplaced: However, the reach of these campaigns is not as broad as first hoped.
Neustar unveils tool to help brands minimize risk of third-party data loss: Given the delayed deprecation of third-party cookies, it remains to be seen whether marketers will hop on the opportunity or drag their feet.
Amazon’s move into podcasts creates the possibility for massive, networkwide deals: The platform’s recent content acquisitions point to how lucrative podcasts are as a vehicle for ads, even during the pandemic.