Mobile app install ad spending spiked by 24.8% last year, far outpacing overall digital ad spending, which increased by just 12.5%.
Google has more than just Microsoft to worry about: As consumers give other search interfaces a try, that could ding Google’s search empire.
On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna.
While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.
Uber Eats serves up post-checkout app ads: New offering, which debuted during Super Bowl, allows advertisers to reach consumers tracking status of orders.
Yelp looks to services sector for continued growth: The platform may have plateaued as a discovery engine for new restaurant and retail destinations.
Ads dominate Super Bowl LVII discussion: Spots run during Sunday's big game saw second lives on second screens.
Sponsored content and outstream video, two of native advertising’s most popular forms, are no longer found only on social media, which dominated this type of advertising thanks to its audience targeting capabilities. As these capabilities move to CTV and mobile, spending is shifting.
On today's episode, we discuss how concerning Google's drop in search ad revenues is, the likelihood of Google getting broken up by the US Department of Justice, and the main reason YouTube is struggling. "In Other News," we talk about which cookie alternatives are emerging as favorites and the significance of Microsoft adding ChatGPT's AI technology to its search engine, Bing. Tune in to the discussion with our analyst Evelyn Mitchell.
NBCU leans into measurement partnerships to court CTV budgets: Peacock looks to figure prominently in new offerings.
Musk says Twitter will share ad revenue with creators: There’s a catch—they have to subscribe to Twitter Blue first.
Atmosphere secures another $65 million to corner the unskippable ad market: The connected TV enterprise provider powers screens at your favorite bars and gyms.
Microsoft versus Google: Which AI-powered approach to search is best? The fate of the $150 billion search ad market could be soon transformed.
After a shaky 2022, CTV advertising is ramping up: A study shows consumers are more likely to engage with unique CTV ad formats that offer advertisers personalization.
The social audience remains massive: This year, for the first time, roughly two-thirds of the US population will use a social network at least monthly, per our estimates
Pinterest delivers a 'meh' Q4: Results mirror slow-growth story of other social media platforms.
Microsoft urges developers to buy its Store Ads: Feature could benefit app creators, possibly at the expense of the user search experience.
Can Google coast comfortably through a challenging 2023? The search and advertising giant’s Q4 foreshadows slow growth, revealing cracks in its empire.
Netflix is making progress on serving ads and clamping down on account sharing: On both fronts, the streamer needs to tread carefully to ensure customer experience remains paramount.
Twitter tries squeezing more money out of developers: Removing free API access might generate some cash but will also weaken users’ experience.