The Hershey Co. found a way to apply retail media data from Reese’s Peanut Butter Cups to other consumer packaged goods ads. The company learned that shoppers were buying shapes of Reese’s Cups based on their chocolate to peanut butter ratio, so it made two new products—one for peanut butter lovers and one for chocolate lovers, said Vinny Rinaldi, US head of media at The Hershey Co.
Retail media networks are rolling out more advanced targeting capabilities as advertisers seek to more accurately and effectively reach their audiences. Here are two recent examples.
Omnicom is spending $835 million on Flywheel Digital: The deal—which would be the advertising giant’s largest-ever—is the latest sign of the growing influence of marketplaces and retail media.
Skechers, Deckers look to capitalize as Nike, adidas falter: Both companies are embarking on ambitious expansion plans as demand for premium performance footwear booms.
Shein acquires Missguided in diversification push: Adding the UK-based fashion brand to its portfolio could help lessen the regulatory heat the fast-fashion retailer faces as it approaches an IPO.
The un-carrier halts controversial auto-upgrades to pricier plans amid consumer outcry, reaffirming the pitfalls of unilateral billing changes in a competitive market.
Gen Z’s attention is split across social media for shopping and search: The cohort’s use of multiple social networks spells opportunity for platforms and advertisers.
Nordstrom, Fiserv, and Insider Intelligence discussed the shift and how payment providers and retailers should think about it
These innovative features may set a new norm in the digital wallet space
Gift card spend will be strong this holiday season, per Blackhawk Network estimates, and Gen Z is leading this growth, reshaping the industry
With the ascent of Chinese ecommerce disruptors and the ongoing rivalry between Amazon and Walmart, the upcoming holiday season is expected to bring some big shifts. Some of those shifts include the lessening of Cyber Five’s importance and retailers losing focus on profitability, said our analysts Jeremy Goldman and Zak Stambor on a recent episode of the “Behind the Numbers” podcast.
Shein and Forever 21 extend partnership with new apparel line: The two companies are deepening their relationship as scrutiny into Shein’s business practices and ties to China intensifies.
The D2C CPG business model is challenging: Hello Bello, Dollar Shave Club, and Honest Co. are among the brands that have stumbled as they’ve sought to balance acquisition costs and customer spend.
Chipotle has raised price five times since June 2021: It plans another hike next year in California when the state’s minimum wage for fast-food workers jumps to $20 in April.
The US economy grew at its fastest pace in almost two years in Q3: Inflation and rising interest rates haven’t quelled consumer desire to spend on goods and services as personal spending rose 4%.
Toy sales may be modest over the holidays: Hasbro slashed its outlook less than a day after Mattel maintained its guidance even after the blockbuster success of the Barbie movie.
The 2023 holiday shopping season’s top performers will come from the categories aligned with current growth trends. And the brands that outperform their categories will do so by delivering the products shoppers want.
UPS acquires Happy Returns to get a bigger cut of the booming returns business: After a difficult quarter, the delivery company is looking to reverse declining revenues by offering customers a broader array of services.
Amazon smashes earnings expectations on the back of faster fulfillment, advertising growth: The retailer’s emphasis on delivery speed is winning it more sales and boosting the already considerable appeal of its ad network.
Buy Buy Baby prepares to relaunch this fall: The retailer is touting an improved shopping experience and mcommerce features as it tries to retake share from Target and Walmart.