Nearly three-quarters of US marketers will increase retail media spending this year: But lack of a universal measurement standard will continue to hamper their abilities to get the most out of their investments.
OpenAI’s GPT-4 can help retailers map the customer journey by analyzing data from across social, owned, and third-party platforms and identifying trends in real time. It can also help retailers predict future behaviors, giving insight into where they should focus their ad dollars.
After a challenging Q1, PayPal looks to be shifting its strategy to focus on high-growth areas. Business areas like Xoom might not fit.
Foot Locker stepped in it in Q1: The company’s comparable store sales fell 9.1% and its net income was roughly half of analysts’ expectations.
It’s getting hard to ignore the organized retail theft problem: Home Depot, Walmart, and Target are among the retailers ringing alarm bells about the growing crime issue.
Coca-Cola helps usher in an era of generative AI advertising: The brand recently told marketers that it believes AI is much more effective than Web3.
The big tech is diving deeper into payments to tap new revenue streams.
The two will be among the early adopters of the real-time payment system when it launches in July
The crypto winter has brought assets crashing down to earth and dampened payments growth. But key crypto payment use cases remain intact, drawing continued investment from major payment providers. This helps set a path for US crypto payment adoption to grow by a 21.3% average annual rate from 2022 to 2025 and worldwide volume to grow by 12.6%.
Walmart raises full-year guidance after a strong quarter: The retailer’s low prices are resonating with more consumers, while investments in ecommerce and advertising are bearing fruit.
Retail media provides a significant boost to Instacart’s bottom line: The company’s advertising business reportedly grew 30% last year to $740 million.
Burberry’s sales rose 5% in fiscal 2023: Despite a 13% gain in China, the company's performance was dampened by a 7% decline in sales in the Americas—in line with other luxury houses.
Alibaba’s sluggish quarter reinforces concerns about a Chinese consumer rebound: The company is exploring IPOs for its grocery and logistics divisions as part of its breakup to revive the company’s fortunes.
Amazon plots an upgrade to its search capabilities, with help from generative AI: The retailer is planning to incorporate an AI chatbot to help shoppers with queries, recommendations, and product comparisons.
To keep up the momentum, the BNPL provider launched a Pay-in-2 product so it can expand into new payment categories
Its vertical-specific technology can help it to grow volume in the segment
The two will be among the early adopters of the real-time payment system when it launches in July
Understanding payments innovation in the region could help Visa beat back mounting threats from homegrown players