Around the world, Facebook is the most popular social app for livestream purchases. Among internet users who had bought a product via a social media livestream, 57.8% did so on the blue app. Meanwhile, 45.8% have made a livestream purchase on Instagram, and just 15.8% have on TikTok.
NFTs are taking off around the world: Their rising popularity is driven in part by cryptocurrency usage and metaverse penetration—but traction in China faces additional hurdles.
As consumer behavior continues to shift in the pandemic, Amazon grows across categories: Personal care, health, and beauty as well as food and beverage are projected to grow fastest this year for the ecommerce giant.
On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts Drew Green, CEO of Indochino, to discuss how brands can use data to make better decisions—from product assortment to choosing locations—and drive sales. Then, during "What's in Store," they discuss the showroom model and how Indochino sets up its physical locations for success.
Happy Returns is making reverse logistics simpler: The platform’s partnership with Ulta Beauty will make it easier for customers to return online orders to thousands of retail locations nationwide.
Google’s Trusted Store badge could adversely affect Amazon: The Trusted Store badge could also spur incremental spending on Google Shopping ads.
The Victoria’s Secret Mastercard rollout follows the issuer’s digital-focused rebrand.
Fragrances will see about $240 million in US ecommerce sales this year, following a massive 72.9% growth rate in 2021, when consumers returned to social activities but stuck with their pandemic-induced habit of shopping online.
Etsy sellers are growing disillusioned with the online marketplace: Sellers hope a strike and customer boycott will convince the company to reverse course on planned fee increases.
Delivery apps race to sign up retailers to their platforms: DoorDash, Uber Eats, and Gopuff each inked new deals to grow their retailer network and bring fast delivery to more customers.
Grocers fine-tune their retail media networks to attract CPG dollars: Kroger and Walmart’s new features aim to improve advertisers’ experiences and results, but they may fall short of expectations.
Biden Administration prepares to promote innovation through tighter regulation: The DOJ’s support for antitrust bill could level the playing field for smaller firms but risks putting Big Tech on the defensive.
Shoppers embrace online furniture purchases, but in-store experiences still matter: Furniture brands Article and Restoration Hardware each had a great 2021, despite very different strategies.
Lululemon isn’t afraid to go toe-to-toe with Nike: Emboldened by strong sales growth last year, the apparel retailer expands into new product categories.
Apple joins other retailers looking for ways to maximize recurring revenue: A hardware subscription program could help the tech giant make up for softening consumer demand and build deeper relationships with consumers.