Retail & Ecommerce

Tripadvisor used conversational AI technology for a campaign executed on voice assistants like Alexa and Google Assistant with the goal of maintaining engagement during the pandemic, according to Adam Ochman, global head of marketing at Tripadvisor.

The Big Tech is reportedly developing a suite of proprietary financial services dubbed Breakout—here’s why it won’t be easy.

During a recent Insider Intelligence webinar about strategies for commerce success on TikTok, three questions rose to the top. Here, principal analysts Jasmine Enberg and Debbie Williamson weigh in on them.

TikTok is the social commerce platform of the moment, as brands and marketers look to cash in on the #TikTokMadeMeBuyIt phenomenon. While TikTok may not have as large a shopper base as Facebook or Instagram, its shoppers are highly active and engaged.

Shoppers don’t distinguish between retailers’ online and offline presence: That’s why retailers’ inability to offer a seamless hybrid experience is a missed opportunity and source of frustration.

Robert Franklin, senior vice president of ecommerce at Peloton Interactive, leads the product and technology teams to improve the shopping experience for the company’s bikes, treadmills, accessories, subscriptions, and more.

High prices are taking their toll on people’s desire to shop: Consumer spending in the US increased slightly in February, but consumer sentiment remains depressed.

Connecting to the mobile bank-to-bank system lets Slice increase payment options and capture a larger share of volume.

Streaming services gained Oscar wins and brand awareness during commercial breaks: Disney’s own properties also propped up ad sales during the Academy Awards.

Netflix has 1.6 billion reasons to crack down on password sharing: While the exact number of sharers are hard to pin down, there’s a huge gray market the streaming giant could go after.

Retailers’ mobile presence has never been more important: That’s because 68% of US consumers are shopping more often on mobile phones than they were two years ago.