Gap and Selfridges show that retailers eye tangible opportunity in NFTs: Some see an opportunity for customer acquisition, but will new customers stick around?
TikTok aims to generate $12 billion in ad sales this year: Reaching that goal requires the social video platform to lure more large advertisers.
Both countries are researching the regulatory nuances for a potential CBDC while China and India push ahead with their own CBDCs.
As they return to the roads, skies, and seas, many travelers are also revisiting how to get the most mileage out of their credit cards.
Retail media advertising had a banner year in 2021—one that will be hard to top. Although growth is expected to taper this year, there are several reasons why retailers looking to build their own media networks should take notice.
With customer-obsessed brands betting big on personalization at scale, customer experience leaders face urgent decisions on just where, when, and how to place those bets
DoorDash broadens its scope to deliver everything from apparel to car seats: The push aims to diversify the company’s offerings, which could help tighten bonds with its delivery drivers.
Amazon is the top grocery retailer, according to many metrics: An annual ranking from dunnhumby reveals that, for many consumers, digital accessibility is becoming just as important as quality.
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By 2024, we expect US digital ad spend to be about $65 billion higher than what we expected before the pandemic. The biggest drivers behind these larger-than-expected increases are retail media networks and connected TV.
The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.
Solutions introduced last year like Apple Family Card and wallet support for more transit systems could help the tech giant increase volume.
Social commerce is expected to reach more than $1 trillion in 2025: Platforms have invested heavily in the space, though consumers are still uncertain about its trustworthiness.
Omicron outbreak leads retailers to cut hours and temporarily close stores: The situation could drive more consumers to buy online and spur merchants to add more self-service tools.
Holiday ecommerce sales jumped to $204.5 billion despite supply chain hang- ups: Retailers dished out deals earlier than ever this year to avoid product shortages.