In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.
Retail sales around the world falter as consumers lose confidence: Slowing sales growth in the UK and contractions in China are adding to retailers’ woes.
The boom era of rapid grocery delivery is over: Gopuff and DoorDash are taking a more cautious approach to growth as investors cool off.
Meta’s risky move to grow its metaverse: The metaverse was conceived as an escape from mobile apps and PCs, but Meta is now risking it all by pushing the web and mobile version of Horizon Worlds. Why?
Fast Retailing’s apolitical stance pays off—for now: The Uniqlo parent reported record profits but struggled in China, which is its largest market.
Amazon flexes its market power with seller surcharges, anti-union stance: Despite rapid growth during the pandemic, the ecommerce giant is passing fuel and inflation costs onto its sellers while resisting calls to improve working conditions.
JPMorgan, Citi, and Wells Fargo reported double-digit card volume growth—here’s what to watch out for in the months ahead.
Junior Scott Pence, CMO of Peace Out Skincare, talked with Insider Intelligence about the marketing opportunities within TikTok.
The apparel resale market heats up: We expect annual average sales per buyer via online fashion resale marketplaces will more than double between 2021 and 2025.
Investors continue to pour millions into ecommerce tech solutions: Salsify is the latest platform to reach a multi-billion dollar valuation as brands and retailers look for ways to improve their omnichannel capabilities.
Bed Bath & Beyond’s struggles put the success of its turnaround plan in doubt: The retailer blamed inventory issues and slowing consumer demand for its disappointing Q4 results.
Open banking eliminates many of A2A payments’ pain points, making them an even more attractive option for merchants.
Consumers demand sustainability from brands: A new campaign by Anheuser-Busch InBev—and a new feature by Yelp—hope to tap into that trend.
Rent the Runway believes the conditions are ripe for growth: Inflation could drive more consumers to rent, rather than buy, as people return to spending on experiences.