Consumer spending on travel soars in Q2: That’s why companies like Airbnb and American Airlines are far more bullish than retailers about their outlooks for the rest of the year.
High-profile brands are adjusting their ad campaigns: Walmart, Mint Mobile, and others look to loyalize and respond to shifting consumer priorities.
In this video, Sam Ngo, director, product marketing at BlueConic, shares how technology brings personalization to life. Ngo, who is responsible for helping customers realize the potential in their first-party data, also shares examples of how famed beer brand Heineken USA approached its data management and analytics decisions. Ngo, who joined BlueConic after spending years at Forrester Research covering the social intelligence space, shows how marketers can achieve personalization to better give consumers the tailored experiences they expect. Watch the video above.
Brands struggle to win Gen Z and millennial loyalty: A new survey finds that younger audiences value sustainability and authenticity from retailers—but even that may not be enough to turn them into customers for life.
The all-cash deal values Atlanta-based EVO Payments at $4B and can help Global Payments improve its B2B offerings.
Dollar General invests in distribution to support its furious pace of store openings: The discount retailer is also adding more fresh produce to stores to capture a greater share of wallet.
Until last year, worldwide ecommerce sales growth had always exceeded 20% per annum.
YouTube is the most trusted US platform for social commerce.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of consumer spending, inflationary pressures, and other numbers to keep an eye on. Then for "Pop-Up Rankings," we rank the top three companies that will ride out this time of economic uncertainty smoothly—and discuss one we think will have a tougher time. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.
While others are struggling, luxury brands are taking a victory lap.
Walmart aims to build buzz around Walmart+: The retailer is taking an aggressive approach to signing up associates for free memberships to get them talking up the program.
Regional athletic goods retailer Olympia Sports is closing its doors: The move demonstrates the challenges smaller retailers face and could be a harbinger of more stores closing.
As privacy regulations and third-party cookie deprecation change the digital landscape, brands are seeing poor performance from what were once primary growth channels. Now, in a swing back in time, brands are re-evaluating top-of-the-funnel forms of marketing like TV to drive performance. In this video, Marketing Architects' Angela Voss shares how recent progress in automatic content recognition technology, programmatic buying, and more has helped brand marketers see the impact of TV and the benefits of sticking with it.
Mastercard’s gross dollar volume increased 14% YoY in Q2. The firm said it’s ramping up value-added services and investing in innovation to sustain growth.