Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.
After less than a year, Just Eat might sell Grubhub: The news is the latest sign that the oversaturated food delivery industry is struggling.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.
The issuer’s Q1 growth sets it up for a strong year as it leans into drivers like digital purchasing and health and wellness products.
WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.
Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.
Streaming viewers care more about cost and exclusivity: A survey from Fandom shows consumers are more cost-conscious but don’t want to miss out on new content.
4/20 has gone mainstream: Increasingly, brands are seeing that tying into the marijuana-themed holiday has more benefits than drawbacks.
Labor-organizing momentum grows among retail workers: Many merchants struggle to find the right tone and messaging to respond to the movement.
Lands’ End turns to retail partnerships to expand its audience: The brand is relying on tie-ups with QVC and Kohl’s to attract new customers across multiple channels.
Crocs sees an opportunity to hit $5 billion in annual sales by 2026: The shoe brand, known for its comfort-enhancing clogs, is banking on a Hey Dude acquisition and new styles to help hit its target.
The launch is well-timed—crypto regulation is gaining momentum, which could alleviate a major adoption concern.
Retailers need multiple approaches to curb the cost of returns: With online returns costing retailers 21% of their order value on average, retailers need several ways to lower associated fees.