Instagram adds a flurry of product tweaks: Expanding the use of product tags, adding Reels fundraising, and testing the removal of its “Recent” tab signal a willingness to improve UX.
Uncertainty around Twitter’s future grows: Elon Musk now says he has funding secured—but whatever happens next, it could be throwing Twitter off its growth goals.
Retail media advertising poised to grow in Latin America: The region’s marketers and retailers are awakening to opportunities to help drive consumer purchases with media networks.
HBO Max’s subscriber bump reverses Netflix-induced anxiety: The streamer’s success shows blockbuster content and accessible pricing is key.
Restaurants turn to subscription services to maximize customer loyalty: Panera Bread and Pret a Manger are looking to unlimited drinks programs to boost spend and retention.
Demand for luxury beauty remains strong, despite inflationary pressures: L’Oréal saw growth in all divisions and geographies as consumers embraced premium products.
Fashion certification programs could be helping retailers greenwash: A report by the Changing Markets Foundation says that the fashion industry’s sustainability initiatives are a “smokescreen” for environmentally destructive habits.
More US consumers are buying things with crypto, and the window for early mover status is closing.
Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.
After less than a year, Just Eat might sell Grubhub: The news is the latest sign that the oversaturated food delivery industry is struggling.
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.
The issuer’s Q1 growth sets it up for a strong year as it leans into drivers like digital purchasing and health and wellness products.