Target’s recent ecommerce growth is nothing short of extraordinary. This year, its US ecommerce sales will reach $18.64 billion—almost as much as all its US ecommerce sales from 2016 to 2019 combined.
On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
Shopify goes out of networks; taps publishers: The ecommerce company is offering merchants outside of its network access to Shop Pay and has rolled out new affiliate marketing offerings for publishers.
PayPal is upping some of the fees it charges merchants for its payment services and lowering rates for its payment processing service to boost revenues and compete more heavily with payment processors.
Learn how the leading music store plans to foster community and support across its channels to offer more than just instruments and meet market demands. See Industry Voices: Holiday Preparedness with Guitar Center’s Jeannine D’Addario, senior vice president and chief marketing and communications officer, and discover her approach to acquiring new customer cohorts.
Sticky consumer shopping habits and Thanksgiving store closures will likely set the stage for ecommerce this holiday season.
Primed for Prime Day: The sales event is underway, and new research points to healthy sales as more Prime members look for deals than did last year.
Livestreaming ecommerce—a market-like online shopping experience that feels like an amalgamation of the Home Shopping Network (HSN), game shows, talk shows, and auctions—has taken China by storm. The phenomenon was in part fueled by the pandemic, as brick-and-mortar stores temporarily closed down and consumers sheltered in place. Yet, a year later, livestream shopping is still going strong in the country.
On today's episode, we discuss how productivity is being reimagined in the WFH era, the implications of physical stores closing again this Thanksgiving, which companies have had recent turnaround performances, whether Netflix opening an online store makes sense, what the Olympics going ahead could mean for everyone, how to trick yourself into eating less, and more. Tune in to the discussion with eMarketer principal analysts Nicole Perrin and Paul Verna and analyst at Insider Intelligence Blake Droesch.
For our recent “Ecommerce and Retail Customer Experience 2021” report, we spoke with Sasha Siddhartha, co-founder and CTO of Thrive Market, about how the company uses first-party data to improve personalization and, in turn, drive customer loyalty.