The top digital CX priorities for companies worldwide
Many mobile app categories saw a boost last year as more consumers spent time with their devices during quarantines. According to our estimates for smartphone app user growth, grocery apps, food delivery apps, and health/fitness apps were the three fastest-growing categories in 2020.
Here's why some consumers don't buy eco-friendly products
Lululemon wants consumers to return their leggings: The company is piloting a way to recycle or resell used products with sustainability in mind, and customers will receive store credit for their old clothes.
Amazon’s AR push: The ecommerce giant has opened an in-person hair salon to show off its new augmented reality (AR) tools. Were Amazon to integrate AR into its site, it could make this experimental mode of shopping commonplace.
On today's episode, we discuss why companies are now making a sustainability push, examples of companies incorporating sustainability practices, and how much sustainability initiatives really matter to consumers. We then talk about the potential impact of a new Digital Markets Unit regulatory body, and what store closures and returning to the office look like in the UK. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Karin von Abrams and Victoria Petrock.
New data on Walmart Plus: A survey from industry researcher Field Agent shows that Walmart Plus may see higher churn relative to Amazon Prime.
Brands are looking at D2C as a stellar option: D2C ecommerce sales grew 45.5% in 2020, and we expect further growth going forward.
Advertisers continue pouring more money into Amazon’s ad products: Ecommerce shopping is permanently stepped up, and spending on ad placements including Sponsored Products and Sponsored Brands is still paying off.