Retail & Ecommerce

When it comes to ecommerce, China is ahead of the pack, whether it is sales, marketing tactics, or logistics.

In 2021, smartphone mcommerce will generate $295.41 billion in US sales, equaling 82.2% of total retail mcommerce sales.

US retail ecommerce sales growth will slow considerably this holiday season, from 32.0% in the 2020 season to 14.4% during that of 2021.

Gen Z spends more on clothing and cares more about political issues: A recent survey highlighted Gen Z spending habits that are behind the growth of social commerce and secondhand clothing and showed an increased rate of environmental consciousness.

Four years from now, eMarketer estimates that mcommerce will account for over 10.4% of all retail sales in the US. To take advantage of that growth, retailers will need to double down on their efforts to find and serve a mobile audience.