On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Successful brands are providing a hybrid customer journey that lets shoppers move seamlessly between the online and offline worlds. Tijs van Santen, chief customer officer at Uberall, shares insights with eMarketer editorial director at Insider Intelligence Rimma Kats, on consumer shopping behavior, including engagement with local businesses.
Shipt goes beyond convenience: As grocery ecommerce gets more competitive, the Target subsidiary partners with the health-focused support network CaringBridge for a positive brand story.
The service lets corporate clients send payment requests directly to the bank’s retail customers—helping it strengthen client relationships and opening the way for other transaction use cases, like B2B payments.
Read the latest retail stories from Insider Intelligence.
The Olympics sees viewership decline: Despite the drop, NBC netted a profit on its ad sales.
Telehealth wasn’t the only healthcare service to benefit from pandemic-induced lockdowns and restrictions in 2020. Retail health clinics—health centers located in retail stores—have grown in popularity as a convenient way to access simple health services.
The top 10 P2P payment apps worldwide
Instagram adds another ad product: The social platform is testing ad units within its Shops interface.
The BNPL provider is pursuing aggressive growth with new partnerships with the Commonwealth Bank of Australia and Yoox Net-a-Porter, but credit card competition looms as legacy players try to reclaim customers.
In 2021, Amazon will account for 41.4% of all US retail ecommerce sales. The tech giant will contribute more than 50% of US growth in online sales from 2019 to 2021. We estimate Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
Mattel dinged for noninclusive line: The Barbie manufacturer came under fire for creating a Tokyo Olympics collection without any apparent Asian representation.
Victoria’s Secret 2.0: After spinning out of L Brands and making its public trading debut, the company sees positive results from its brand rehabilitation efforts.
Pizza Hut looks outside of the box: The fast-food chain seeks to regain leadership in digital food delivery through AI and analytics.
How the pandemic changed back-to-school shopping
Retail loyalty programs—the most prevalent type in consumers’ wallets—help brands develop lasting customer relationships through easy, accessible, and appealing incentives. Co-brand credit cards—issued as partnerships between major brands, banks, and card networks— have long been a key piece of that puzzle.