Amazon opens up email marketing—up to a point: The ecommerce giant will offer aggregate data to US sellers in its Brand Registry program that seek to market directly to their followers via email.
Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020.
As Shiseido gets closer to completing its digital transformation, AI will be critical to scale at speed. But the personal care brand still plans to keep people at its center. Watch Industry Voices with Alessio Rossi, executive vice president and head of digital transformation at Shiseido, to learn how it empowers its team with data and technology to relate to consumers with empathy and efficiency.
Here are the 10 most visited fashion sites in the UK
For digitally native brands, 2020 was a hard year, especially as the pandemic shifted shopping priorities to essential goods. Even so, collectively, these brands saw increased growth—and more than we expected.